Al Gore's Our Choice is now an app

[The Straight Story]

Al Gore's Our Choice is now an app

Al Gore is bringing his climate crisis campaign to the iPad, iPhone and iPod Touch. On Thursday, Gore unveiled the digital iOS version of Our Choice: A Plan to Solve the Climate Crisis, a rich interactive app that enhances the former vice president's 2009 print bestseller.

The visually appealing app exploits a brand new digital publishing platform from a startup called Push Pop Press, which worked with Our Choice publisher Rodale Inc. and digital media producer Melcher Media on the project. You can easily navigate the book's 19 chapters by swiping with your fingers. The app includes 250 full-screen images, some of which fold or unfold on the page when you pinch or spread your fingers. If you're wondering where a particular picture was shot, you can tap on an image to summon an interactive map that displays its geotagged location. An hour of documentary footage is also included, showing, for example, 1930s footage of the Dust Bowl that plagued the American Great Plains and BBC's footage of the deadly 1952 London Fog.

And the app also contains numerous original interactive infographics and animations. For instance, you can slide your finger along a graph to see how the world population has grown (and is projected to grow) from 1AD to 230. You can spin a dial to see various ways a passive solar home stays warm in winter and cool in summer. In a chapter on Harvesting The Wind, you can blow into the iPad's microphone to generate wind on an interactive windmill. Throughout the app, Gore lends his voice to audio commentary.

The app is now available in Apple's App Store for the iPad, iPhone or iPod Touch at an introductory promo price of $4.99. Gore is donating all his profits to the Alliance for Climate Protection.

http://content.usatoday.com/communities/technologylive/post/2011/04/al-gores-our-choice-is-now-an-app/1

[emulatorloo]

1. Excellent!