North Carolina voters were among the first to be targeted by Cambridge Analytica

[octoberlib]

Tillis used Cambridge Analytica.

Link to tweet

Was Paul Shumaker mischaracterizing or exaggerating CA's work in NC when he talked with Sasha Issenberg in late 2015?
Issenberg described the system as one that would "recalibrate continuously based on interactions with voters."

And
4. CA claims it boosted turnout for Tillis by 12%+. Do other numbers confirm that claim?


(actual election results Tillis 49% Hagan 47.3%)


@NCCapitol

Tillis may have benefited from Facebook data breach

By Laura Leslie, WRAL Capitol Bureau chief

RALEIGH, N.C. — The data firm accused of stealing the private information of more than 50 million Facebook users may have used that information to help U.S. Sen. Thom Tillis win his seat in 2014.

North Carolina voters were among the first in the U.S. to be targeted by Cambridge Analytica, which boasted that its cache of "psychographic data" could be used to build personality profiles of voters and target political ads at them to influence their behavior.

In 2014, Tillis' campaign paid Cambridge Analytica $30,000, and the North Carolina Republican Party paid $150,000, making the GOP the company's fourth-largest client that year. The party also paid the firm $65,000 in 2015. Cambridge Analytica now features Tillis' successful campaign to unseat Democratic U.S. Sen. Kay Hagan as a case study on its website.

Cambridge Analytica's third-largest client in 2014, the John Bolton SuperPAC, was also highly active in the Tillis/Hagan race, spending nearly $1.5 million to benefit Tillis and damage Hagan. The super-PAC spent $341,000 with the company for messaging consulting.

http://www.wral.com/tillis-may-have-benefited-from-facebook-data-breach/17427902/