EU Data Protection Authority eye Facebook Cambridge Analytica

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Europe’s data protection authorities eye Facebook, Cambridge Analytica

The social media company and the political consultancy could face fights with UK and EU authorities.

By Laurens Cerulus

3/19/18, 3:09 PM CET

Updated 3/19/18, 5:18 PM CET

Facebook and Cambridge Analytica, two companies at the center of allegations of massive misuse of personal data, could face a flurry of investigations and inquiries in Europe as the Continent takes a stricter approach to data protection.

The British Information Commissioner’s Office said Monday that an ongoing investigation into micro-targeting in political campaigning using personal data will include “any new information, statements or evidence that have come to light in recent days.”

“This is a complex and far reaching investigation for my office and any criminal or civil enforcement actions arising from it will be pursued vigorously,” reads a statement from privacy chief Elizabeth Denham.

Facebook is under fire amid revelations that data analytics firm Cambridge Analytica misused large data sets from Facebook to help politicians, including U.S. President Donald Trump and the U.K. Brexit campaign.

Denham would likely be responsible for imposing measures on the companies if the allegations turn out to be true, because Cambridge Analytica is based in London.

Facebook said it suspended Cambridge Analytica’s access to its network over concerns that it had violated the company’s privacy policies by obtaining users’ information without their consent. It added that Cambridge Analytica’s activities do not represent a data breach, because the people using its app gave their consent. In a statement, Cambridge Analytica said it refutes the allegations, which it said were false, and that it complied with Facebook’s privacy policy.

The social media company and the political consultancy may face other fights across Europe.

“Enforcement of EU data protection rules is the responsibility of data protection authorities. The Commission is in contact with them and calls on them to investigate this case,” the office of EU Justice Commissioner Věra Jourová said Monday.

Read more here :

https://www.politico.eu/article/europes-authorities-eye-facebook-cambridge-analytica/