Kleenex to rebrand 'mansize' tissues

[left-of-center2012]

Kleenex maker Kimberly-Clark says it will rebrand its “Mansize” tissues after consumers complained the name was sexist.

The company says that following a “consistent increase of complaints on gender concern” the product will now be called “Kleenex Extra Large.” Packages for the tissues describe them as “confidently strong” and “comfortingly soft.”

Kimberly-Clark tells Britain’s Daily Telegraph on Thursday that it in “no way suggests” that being both soft and strong was “an exclusively masculine trait, nor do we believe that the Mansize branding suggests or endorses gender inequality.

“Nevertheless, as we remain committed to developing the best possible products for our consumers and take any feedback extremely seriously, we decided to renovate our current product and update the product sub-brand as Kleenex Extra Large.”

https://www.koat.com/article/kleenex-to-rebrand-mansize-tissues-after-gender-complaints/23895002

[Basement Beat]

1. What?

This was so idiotic...how did it leave the boardroom whiteboard??

[jmowreader]

2. Probably the same way "Hungry Man" frozen dinners did

[Basement Beat]

3. Good point.

[DesertRat]

13. And "Manwich" sloppy joe seasoning.

[rzemanfl]

5. I remember buying them (and stocking/checking out-I worked for Kroger while I was in school) in

Wisconsin in the 1960's.

[fescuerescue]

6. Probably because it makes people start talking about thinking about Kleenex

even on boards dedicated to politics and other non-kleenex matters.

And of those people that talk and think about it....some of them will grab a box when they see them on the shelf.

And since the company -already- makes Kleenex, it doesn't cost that much to make a little bit bigger box and add a few cms to the size of the tissue.

marketing. When it works, you don't know it's working.

[JHB]

12. Because it was coined before white boards existed

Just like the "Hungry Man" dinners mentioned in one of the posts above.

The "Mansize" brand is about 60 years old, so... say late 50s.

I remember Hungry Man commercials from the 70s.

Pretty par for the course for those days.

[rzemanfl]

4. They should call them "Big Snot." n/t

[Purrfessor]

7. For the "tiny" man.

[OhZone]

9. HAHAHAHAA!

[Ohiogal]

8. Anyone remember Secret deodorant

"Strong Enough for a Man .... but Made for a Woman"?

Whatever the hell that meant.

[DesertRat]

14. And don't get me started on "feminine hygiene spray"

[central scrutinizer]

10. Uh oh, let the "reviews" begin

https://www.amazon.com/gp/aw/review/B00B9OYLC4/RFWM0CFO0UMWY/ref=cm_cr_dp_mb_rvw_1?ie=UTF8&cursor=1

I want to start this off by thanking Kleenex for selling these in 36-packs. I've put it on subscription, and if they want to start selling a 72-pack, sign me up. I have three reasons for needing this much Kleenex, and their names are Liam, Samuel and Hank.

This is how it goes in this house. First the Kleenex disappears. Then the toilet paper. Then they go for fabrics. And you don't want it to get there, unless you're ready to invest in a five gallon drum of Fabreeze.

This used to be a good Christian home. But it's not about moral judgment anymore. I'm way beyond that. I'm in survival mode. If I don't supply absorbent paper products, I'm going to find my dish towels hidden in the basement, stiff as aluminum. The other day, I almost cut my hand on a sock. I am sorry to speak so frankly, but with three teenage boys, a woman has got to be practical.

The funny part is, they think they're being sneaky, with their 45 minute showers and sudden need for "privacy", as if I'm going to walk in on them journaling. They slink around the house like unfixed cats, while I try to announce my location at all times. No one needs to ask me to knock anymore. I knock on the walls. I practically wear a cow bell. I'm not looking to catch anyone by surprise, believe me. I'm just trying to get through this.

The other day my husband was watching me unload the groceries, and he asks me, all sweetness and light, "Honey, what're you doing with all that Kleenex?"

I about knocked him off his chair.

[GulfCoast66]

11. OMG. 'Cut my hand on a sock'!!! I spit out my beer!!

Best post in a month!!

I remember those days...fondly now that I am over 50!!

[DesertRat]

15. Lol nt