that had profile information on 87 million people...
Now a New York digital-marketing consultant has unearthed a trove of digital artifacts from Trump’s social-media campaign that provides the first hard evidence that Team Trump made continuous use of audience lists created by Cambridge Analytica to target a portion of its “dark ads” on Facebook. The ads were deployed from July 2016 through the end of the election—and beyond, to the inauguration in January 2017.
A Trump 2016 campaign official confirmed those findings to The Daily Beast, but claimed that Cambridge Analytica built the audience lists from the RNC’s database of voters and not its internal data store.
At issue are the “dark ads” or “dark posts” that underpinned Trump’s 2016 social-media campaign. Until recently, advertisers could use Facebook’s precision-targeting tools to run ads that nobody except the targets would ever see, evading broader scrutiny. Those hidden ads have been the center of attention since a 2016 Bloomberg News story reported that Trump was using dark ads to stealthily target black Americans and other likely Clinton voters and urge them to stay home on Election Day. - Daily Beast
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