Welcome to DU!
The truly grassroots left-of-center political community where regular people, not algorithms, drive the discussions and set the standards.
Join the community:
Create a free account
Support DU (and get rid of ads!):
Become a Star Member
Latest Breaking News
General Discussion
The DU Lounge
All Forums
Issue Forums
Culture Forums
Alliance Forums
Region Forums
Support Forums
Help & Search
65 Years Ago Today: The Birth of American Motors Corporation
https://en.wikipedia.org/wiki/American_Motors_Corporation
American Motors Corporation (AMC) was an American automobile company formed by the 1954 merger of Nash-Kelvinator Corporation and Hudson Motor Car Company. At the time, it was the largest corporate merger in U.S. history.
AMC went on to compete with the US Big Three—Ford, General Motors and Chrysler—with its small cars including the Rambler American, Hornet, Gremlin and Pacer; muscle cars including the Marlin, AMX and Javelin; and early four-wheel-drive variants of the Eagle, U.S. first true crossover.
The company was known as "a small company deft enough to exploit special market segments left untended by the giants", and was widely known for the design work of chief stylist, Dick Teague, who "had to make do with a much tighter budget than his counterparts at Detroit's Big Three" but "had a knack for making the most of his employer's investment".
After periods of intermittent but unsustained success, Renault acquired a major interest in AMC in 1979—and the company was ultimately acquired by Chrysler. At its 1987 demise, The New York Times said AMC was "never a company with the power or the cost structure to compete confidently at home or abroad."
</snip>
American Motors Corporation (AMC) was an American automobile company formed by the 1954 merger of Nash-Kelvinator Corporation and Hudson Motor Car Company. At the time, it was the largest corporate merger in U.S. history.
AMC went on to compete with the US Big Three—Ford, General Motors and Chrysler—with its small cars including the Rambler American, Hornet, Gremlin and Pacer; muscle cars including the Marlin, AMX and Javelin; and early four-wheel-drive variants of the Eagle, U.S. first true crossover.
The company was known as "a small company deft enough to exploit special market segments left untended by the giants", and was widely known for the design work of chief stylist, Dick Teague, who "had to make do with a much tighter budget than his counterparts at Detroit's Big Three" but "had a knack for making the most of his employer's investment".
After periods of intermittent but unsustained success, Renault acquired a major interest in AMC in 1979—and the company was ultimately acquired by Chrysler. At its 1987 demise, The New York Times said AMC was "never a company with the power or the cost structure to compete confidently at home or abroad."
</snip>
My first car was a 1975 green AMC Hornet sedan, purchased in 1983, rocking an 8 track player with home stereo speakers wired in the back seat:
My dream AMC was an AMX:
5 replies
= new reply since forum marked as read
= new reply since forum marked as read
Edit to add: that's not a photo of mine; mine had 4 doors and plain steel wheels. Same year, though - '68.