San Diego neuroscientist says brain-buzzing device causes weight loss
San Diego entrepreneur just took first place in a big startup competition put on by all the University of California schools, winning judges over with its brain-manipulating wearable device used for weight loss.
Neurovalens makes a headset (worn like headphones) that stimulates a region of the brain tied to appetite. Wearing the device for an hour per day is resulting in a 5 percent reduction in body fat for its users over three to four months, said the company’s founder Jason McKeown, a visiting scholar at UC San Diego.
It sounds like science fiction — or at least a late-night infomercial — right? Well, the device actually has some interesting science behind it, and the company’s founder is seeking approval from the U.S. Food and Drug Administration to treat obesity.
Neurovalens competed alongside 150 entrepreneurs across 10 campuses in the annual UC Entrepreneur Pitch Competition. McKeown was the winner of the later-stage category, earning $15,000.
https://www.sandiegouniontribune.com/business/technology/sd-fi-neurovalens-brain-weightloss-20190211-story.html
It's a brave new world that's emerging.
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