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Marketing theory says you can repackage a product and market it to a different
group of people who could not afford the premium marketed product. That you have several markets for one product. GOP has turned it on its head with their healthcare plans which are only adequate at a premium price. That are sh**ty at the 'skinny plan' price. And of course the 1% can afford Cadillac plans or even no insurance plans at all if you are rich enough. They are doing the same with schools and now it looks like Boeing Max 737 deals where some poorer airlines didn't buy the extra bonus costly software, or something, to warn about sensor issues causing nose dives. These are not just bare bones plans. These plans can kill. IMHO