North Face shows why it challenged the brand name South Butt. Wiki Hacking?

[TheBlackAdder]

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Their ad firm's own admission might answer this.

Clothing firm The North Face has been accused of digital vandalism after an ad agency surreptitiously inserted the company’s products into Wikipedia articles about Brazilian mountains.

In April, the ad agency Leo Burnett Tailor Made, filled Wikipedia entries of Brazilian landmarks with professional shots featuring the brand, with the intention of causing Google to display the same images in the top few search results.

The photos uploaded by the agency prominently featured models wearing North Face gear in the foreground of the shot. The substitution was only noticed when the agency proudly revealed what it had done in a lavishly produced video shared by industry publication AdAge.
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But the Wikimedia Foundation, the non-profit that runs Wikipedia, criticised The North Face for its actions. “What they did was akin to defacing public property,” the foundation said in a statement, “which is a surprising direction from The North Face. Their stated mission, ‘unchanged since 1966’, is to ‘support the preservation of the outdoors’ — a public good held in trust for all of us.”

“When The North Face exploits the trust you have in Wikipedia to sell you more clothes, you should be angry. Adding content that is solely for commercial promotion goes directly against the policies, purpose and mission of Wikipedia to provide neutral, fact-based knowledge to the world.”

https://www.theguardian.com/technology/2019/may/30/north-face-criticised-for-replacing-wikipedia-pics-with-branded-shots

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[jberryhill]

1. Wikipedia editors selling their services is pretty common

[TheBlackAdder]

2. Well, Wikipedia did not know about this.