General Discussion
Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsCartier (parent Richmont) is buying back their unsold watches to keep their prices up.
https://www.theguardian.com/business/2018/may/18/richemont-destroys-nearly-500m-of-watches-in-two-years-amid-buyback-policy"The Swiss watchmaker Richemont has destroyed nearly 500m (£437m) of its designer timepieces over the past two years to avoid them being sold at knockdown prices."
Aren't monopolies just great?
mr_lebowski
(33,643 posts)of extremely inexpensive energy at your disposal every day in the form of carbon-based fuels you rip out of the ground ...and then socialize the costs thereof onto the entire population of the planet, including all plants, animals, insects, etc.
Without all this 'free' energy, we would have no choice but to stop such ridiculous and profligate WASTE as a world community.
klook
(12,154 posts)I dont even know what these Cartier watches cost, and pretty sure I can keep on doing without one.
fescuerescue
(4,448 posts)It's luxury item. If it were a monopoly, then a $50 Casio would cost $20,000.
Basically this is wealthy people getting wealthy off of other wealthy people. Since the unit cost of a Cartier is probably less than $100, then sold for $10,000, it's pretty good business to keep them rare. This changes a bit with gold or platinum watches as the raw materials might go up to $2,000, but then retail price soars to $30,000 plus.
Honestly I have a hard time getting upset at $100 watches being destroyed to keep wealthy people paying $10k instead of $5k.
Doesn't affect the middle class or poor in the slightest, but it probably a little tough on the 1% when they get exploited by the 0.01%
Midnight Writer
(21,764 posts)Ford_Prefect
(7,897 posts)but hold them off the market to allow the wildly inflated price to stay up.
Dawson Leery
(19,348 posts)10K for a watch is absurd. But don't you think it costs more than $100 to make a watch in Switzerland?
fescuerescue
(4,448 posts)But it's only a mild exaggeration.
For a rolex the consensus seems to be about $300 to $750 on Quora
https://www.quora.com/How-much-does-it-actually-cost-Rolex-to-make-a-watch-i-e-aside-from-the-stones-and-precious-metals-themselves-what-is-the-manufacturing-cost-and-what-is-the-profit-margin
pecosbob
(7,538 posts)Cartier has no monopoly...only the perceived value of their name. A profligate waste of skilled man-hours and resources, but one assumes of course that the majority of the material was recycled.
djg21
(1,803 posts)If Cartier held monopoly power, it would be able to sell its watches even if it were to raise prices significantly. To the contrary, Cartier is unable to sell its watches unless they are discounted, which suggests slackening demand for its products and increased competition. My guess is that Cartier and other traditional watch manufacturers are losing market share to Apple and companies that have entered the relatively higher-end watch market with connected devices. Apple watches have become ubiquitous. If Cartier has to reduce output or destroy inventory to maintain its pricing structure, it is in some trouble.
Blue_Tires
(55,445 posts)Yes it's wasteful but it is smart... Richemont is in a cutthroat marketplace and the prospect of having your premium goods sold at some outlet or overstock wholesaler would be the kiss of death...