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OxQQme

(2,550 posts)
Thu Jul 25, 2019, 10:49 PM Jul 2019

The medium is the message

The printed word on paper has been the medium all humans have used for information since 1439, Johannes Gutenberg.
Which was first used to 'spread the words' of an approved bible of it's time.

The internet has completely changed the way in which I now keep my brainpan busy.
I'm old enough at 79 to have witnessed the emergence of talking heads on tv. Dick Tracy watches for real. Computers in our pockets.

Old enough also to be familiar with Marshall McLuhan's 1964: Understanding Media: The Extensions of Man

>"The medium is the message" is a phrase coined by Marshall McLuhan introduced in McLuhan's book Understanding Media: The Extensions of Man, published in 1964.[1] It means that the nature of a medium (the channel through which a message is transmitted) is more important than the meaning or content of the message. McLuhan tells us that a "message" is, "the change of scale or pace or pattern" that a new invention or innovation "introduces into human affairs."[2]

McLuhan uses the term 'message' to signify content and character. The content of the medium is a message that can be easily grasped. And the character of the medium is another message which can be easily overlooked. McLuhan says "Indeed, it is only too typical that the 'content' of any medium blinds us to the character of the medium."<

>Hence in Understanding Media, McLuhan describes the "content" of a medium as a juicy piece of meat carried by the burglar to distract the watchdog of the mind.[8] This means that people tend to focus on the obvious, which is the content, to provide us valuable information, but in the process, we largely miss the structural changes in our affairs that are introduced subtly, or over long periods of time.[7] As society's values, norms, and ways of doing things change because of the technology, it is then we realize the social implications of the medium. These range from cultural or religious issues and historical precedents, through interplay with existing conditions, to the secondary or tertiary effects in a cascade of interactions that we are not aware of.[7]<

https://en.wikipedia.org/wiki/The_medium_is_the_message

"The revolution will be televised"

In 1961, Eisenhower warned us--> The term military-industrial complex was first used by U.S. President Dwight D. Eisenhower in his Farewell Address on January 17, 1961. Eisenhower warned that the United States must “guard against the acquisition of unwarranted influence…by the military-industrial complex,” which included members of Congress from districts dependent on military industries, the Department of Defense (along with the military services), and privately owned military contractors (e.g., Boeing, Lockheed Martin, and Northrop Grumman). Eisenhower believed that the military-industrial complex tended to promote policies that might not be in the country’s best interest (such as participation in the nuclear arms race), and he feared that its growing influence, if left unchecked, could undermine American democracy. <
https://www.britannica.com/topic/military-industrial-complex

We'll either come together, world wide, to have a positive effect for our collective future. Elon Musk's SpaceX satellites vision.
Or we will continue supporting the MIC as they lead us into deeper struggles with the 'others',
which only benefits the money lenders.

$755 each to house children in squalid conditions at the border...WTF?

$650 each for toilet seats...ru kidding?

Welcome to the internet. the next frontier, and DU.

Thanks y'all for he straight, not fake news.



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