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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region Forums'Meth. We're On It.': South Dakota spends $449K on new anti-meth ad campaign
Lisa Kaczke, Sioux Falls Argus Leader Published 12:43 p.m. CT Nov. 18, 2019 | Updated 1:06 p.m. CT Nov. 18, 2019
Gov. Kristi Noem has a message for South Dakota: "Meth. We're On It."
Noem launched her new anti-meth campaign on Monday to bring awareness to the meth epidemic in South Dakota that will include a new TV ad, billboards, posters and website. The campaign's motto features the phrase, "Meth. We're on it," over an outline of South Dakota, and the ad and posters feature people of differing in ages and races saying, "I'm on meth."
South Dakota's meth crisis is "growing at an alarming rate" and impacts every community in the state, Noem said in the campaign's public service announcement.
"This is our problem and together, we need to get on it," Noem said.
Broadhead Co., a marketing and ad agency in Minneapolis, created the "Meth. We're On It." campaign. The state's Department of Social Services paid the agency just short of $449,000 this fall, according to the state's finances website, open.sd.gov.
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Always wondered what happened to the Marlboro Man. Looks like he switched to meth!
tishaLA
(14,176 posts)I didn't even pay attention to the tag line initially because I was so shocked that they'd have an impossibly low budget for a statewide program.
Imperialism Inc.
(2,495 posts)This message brought to you by United Meth Dealers of South Dakota.
Wellstone ruled
(34,661 posts)Meth is the number one Addiction behind Booze in Sodak.
djg21
(1,803 posts)Its got your attention, and its being discussed even here on DU. So it seems to be working from an advertising perspective.
Wellstone ruled
(34,661 posts)Info sources in Sodak are all Neo Con owned. Will be interesting.
0rganism
(23,974 posts)nice ad campaign you got there. how can i get some of that fine tasty South Dakota Meth? mmm mmm mmm, tastes good and good for ya.
irisblue
(33,036 posts)Dianna E. Anderson 🏳️🌈 (@diannaeanderson) Tweeted:
My home state just announced a new drug awareness campaign.
Here it is. https://t.co/SYXFbTUCTp
Link to tweet
(And yes,the State of Ohio needs to not say much about this ad)
Dennis Donovan
(18,770 posts)Dagstead Bumwood
(3,656 posts)intending to post "Damn, they stole Ohio's motto."
NotASurfer
(2,155 posts)I know, when I visit the state at some point in the future, that's what I'll see in my mind instead of "The Mount Rushmore State"
47of74
(18,470 posts)Her South Dakota counterpart must be trying to out-dumb her.
Johnny2X2X
(19,147 posts)Oh my gosh! I cant stop laughing.
Celerity
(43,581 posts)Blue_true
(31,261 posts)I remember reading that states that legalized Pot saw a drop in opiod deaths and Meth use.
BlueSpot
(856 posts)Because, if the wording is right, I would totally buy one.