'Meth. We're On It.': South Dakota spends $449K on new anti-meth ad campaign

[Dennis Donovan]

https://www.argusleader.com/story/news/politics/2019/11/18/gov-kristi-noem-launches-anti-meth-campaign-meth-were-it/4227949002/

Lisa Kaczke, Sioux Falls Argus Leader Published 12:43 p.m. CT Nov. 18, 2019 | Updated 1:06 p.m. CT Nov. 18, 2019



Gov. Kristi Noem has a message for South Dakota: "Meth. We're On It."

Noem launched her new anti-meth campaign on Monday to bring awareness to the meth epidemic in South Dakota that will include a new TV ad, billboards, posters and website. The campaign's motto features the phrase, "Meth. We're on it," over an outline of South Dakota, and the ad and posters feature people of differing in ages and races saying, "I'm on meth."

South Dakota's meth crisis is "growing at an alarming rate" and impacts every community in the state, Noem said in the campaign's public service announcement.

"This is our problem and together, we need to get on it," Noem said.

Broadhead Co., a marketing and ad agency in Minneapolis, created the "Meth. We're On It." campaign. The state's Department of Social Services paid the agency just short of $449,000 this fall, according to the state's finances website, open.sd.gov.

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Always wondered what happened to the Marlboro Man. Looks like he switched to meth!

[tishaLA]

1. WTAF?

I didn't even pay attention to the tag line initially because I was so shocked that they'd have an impossibly low budget for a statewide program.

[Imperialism Inc.]

2. Meth. Get on it.

This message brought to you by United Meth Dealers of South Dakota.

[Wellstone ruled]

3. Oh My,someone F--ed up big time.

Meth is the number one Addiction behind Booze in Sodak.

[djg21]

9. It's apparently effective.

It’s got your attention, and it’s being discussed even here on DU. So it seems to be working from an advertising perspective.

[Wellstone ruled]

10. Hope it works even a little.

Info sources in Sodak are all Neo Con owned. Will be interesting.

[0rganism]

4. wait wut?

nice ad campaign you got there. how can i get some of that fine tasty South Dakota Meth? mmm mmm mmm, tastes good and good for ya.

[irisblue]

5. Another view

Dianna E. Anderson 🏳️‍🌈 (@diannaeanderson) Tweeted:
My home state just announced a new drug awareness campaign.

Here it is. https://t.co/SYXFbTUCTp

Link to tweet

(And yes,the State of Ohio needs to not say much about this ad)

[Dennis Donovan]

6. It's definitely getting attention...

[Dagstead Bumwood]

12. Yep, I came into this thread

intending to post "Damn, they stole Ohio's motto."

[NotASurfer]

7. Added to my list of worst prospective new state mottos

I know, when I visit the state at some point in the future, that's what I'll see in my mind instead of "The Mount Rushmore State"

[47of74]

8. God here I thought only Kim Reynolds of Iowa would green-light something so fornicating stupid

Her South Dakota counterpart must be trying to out-dumb her.

[Johnny2X2X]

11. LOL!

Oh my gosh! I can’t stop laughing.

[Celerity]

13. 'Honestly, it's not for everyone,' says Nebraska's self-deprecating new tourism campaign

https://www.washingtonpost.com/news/morning-mix/wp/2018/10/18/honestly-its-not-for-everyone-says-nebraskas-self-deprecating-new-tourism-campaign/




needs to move over for

[Blue_true]

14. Why don't they just decriminalize or make Pot legal?

I remember reading that states that legalized Pot saw a drop in opiod deaths and Meth use.

[BlueSpot]

15. Are there t-shirts?

Because, if the wording is right, I would totally buy one.