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WaPo: Add to list Trump is breaking every rule in the CDC's 450-page playbook for health crisis
Amid an outbreak where vaccines, drug treatments and even sufficient testing don’t yet exist, communication that is delivered early, accurately and credibly is the strongest medicine in the government’s arsenal.
But the Trump administration’s zigzagging, defensive, inconsistent messages about the novel coronavirus continued Friday, breaking almost every rule in the book and eroding the most powerful weapon officials possess: Public trust.
After disastrous communications during the 2001 anthrax attacks — when white powder in envelopes sparked widespread panic — the Centers for Disease Control and Prevention created a 450-page manual outlining how U.S. leaders should talk to the public during crises.
But the Trump administration’s zigzagging, defensive, inconsistent messages about the novel coronavirus continued Friday, breaking almost every rule in the book and eroding the most powerful weapon officials possess: Public trust.
After disastrous communications during the 2001 anthrax attacks — when white powder in envelopes sparked widespread panic — the Centers for Disease Control and Prevention created a 450-page manual outlining how U.S. leaders should talk to the public during crises.
“Sometimes it seems like they have literally thrown out the book,” said Joshua Sharfstein, a former top FDA official and Johns Hopkins University professor who is using the CDC manual to teach a crisis communication class. “We’re studying what to do — and at times seeing what not to do — on the same day.”
https://www.washingtonpost.com/health/2020/03/14/cdc-manual-crisis-coronavirus-trump/?utm_campaign=wp_post_most&utm_medium=email&utm_source=newsletter&wpisrc=nl_most