Starbucks pulling advertising from Facebook (and all other social media platforms)

[sunonmars]

Link to tweet

Zuckerber is going to be packing his bags soon at this rate....another massive contract gone.

[Odoreida]

1. At this rate FB is going down, but ...

Not that I'm shedding any tears for The Zuck, but I don't think it matters.

[sunonmars]

2. Zuckerberg only owns 29%, he may well get ousted soon.

[lunasun]

3. Good on them .Z will only listen when it hurts him $$

[qazplm135]

4. nothing lasts forever

I think FB's days are numbered.

[MagickMuffin]

5. Zuckyberg will run to his daddy Vlad putin

I'm sure he'll get the lost funds restored.

[C_U_L8R]

6. Like all of us, social media had a choice

With all their technology and resources, they could have helped lift society higher by emphasizing what makes people truly better or dragged us all down into the dirt by empowering our very worst instincts. They chose really poorly.

[BComplex]

7. Truer words were never spoken.

And well said, CUL8R!

[ProfessorGAC]

8. This Tells Me One Thing

These large consumer driven companies don't really believe that advertising was all that beneficial.
Too many are making this decision too quickly.
It's likely a pullback or restructuring of social media advertising was in the works.
As things got even more toxic, it drove their decisions.
If the resume, I'd expect contract clauses requiring rebates if certain types of disinformation is not moderated properly. A likely topic in the conversations such as those Starbucks is referencing.
Keeps the sword at the neck of the SM companies because it's not only reduced revenue, but that have to return some they already billed.
These consumer companies don't want the stench sticking to them.
But, if there were billions in advantage by targeting social media customers, I think this movement would be going more slowly.