'Deterrence': Trump campaign strategy to deter millions of Black Americans from voting in 2016

[CousinIT]

https://www.channel4.com/news/revealed-trump-campaign-strategy-to-deter-millions-of-black-americans-from-voting-in-2016

3.5 million Black Americans were profiled and categorised as ‘Deterrence’ by Trump campaign – voters they wanted to stay home on election day

. . .In 16 key battleground states, millions of Americans were separated by an algorithm into one of eight categories, also described as ‘audiences’, so they could then be targeted with tailored ads on Facebook and other platforms.

One of the categories was named ‘Deterrence’, which was later described publicly by Trump’s chief data scientist as containing people that the campaign “hope don’t show up to vote”.

Analysis by Channel 4 News shows Black Americans – historically a community targeted with voter suppression tactics – were disproportionately marked ‘Deterrence’ by the 2016 campaign.

In total, 3.5 million Black Americans were marked ‘Deterrence’.

In Georgia, despite Black people constituting 32% of the population, they made up 61% of the ‘Deterrence’ category. In North Carolina, Black people are 22% of the population but were 46% of ‘Deterrence’. In Wisconsin, Black people constitute just 5.4% of the population but made up 17% of ‘Deterrence’.. . .

[amerikat]

1. Guess this is what pushed Parscale over the edge.

Hope he recovers well and spills his guts in a congressional hearing. Televised I hope.
Watched it earlier today. Scary stuff.