What Does Artificial Intelligence, Jeff Bezos and Plant-Based Milk Have in Common?

[tulipsandroses]

What Does Artificial Intelligence, Jeff Bezos and Plant-Based Milk Have in Common?

Got milk? Technically, no…but Chile-based vegan startup The Not Company (NotCo) has invented something that tastes, looks, and functions like milk without the cruelty of its animal-derived counterpart.

Appropriately launched on World Vegan Day (November 1), their innovative plant-based milk called NotMilk made it’s debut in the U.S., in Whole Foods locations nationwide.

How did they do it?

With the help of their fascinating proprietary artificial intelligence (A.I.) technology called Giuseppe.

Founded in 2015 by biotech engineer Matías Muchnick, biochemist Pablo Zamora, and computer scientist Karim Pichara, NotCo’s Giuseppe is able to (in extremely simple terms) use machine-learning algorithms that replicate animal-based products.

Giuseppe does this by deep learning animal products on a molecular level. Using this knowledge, it sweeps through its database of extensive plant-based ingredients to select the closest matches to recreate the animal-products. Pretty cool, right?

Giuseppe worked its big data magic to formulate NotMilk with a blend of plant-based ingredients including pea protein, chicory root fiber, pineapple juice, coconut oil, sunflower oil and cabbage juice.

[link:https://ilmieshamku.com/what-does-artificial-intelligence-jeff-bezos-and-plant-based-milk-have-in-common/|

I tried it, and shockingly, it does taste like milk

[Walleye]

1. Holy Star Trek! A food replicator

[redwitch]

2. I thought I was going to read the punchline to a really weird joke

when I clicked on this thread.

[paleotn]

3. Milk flavored beverage.

And no lactose issues I'd imagine.

[Budi]

4. I would like it better if they dropped the word 'Milk'.

They need their own identifyer.
Not one associated wih the very thing they decry.

The word shouln't be in their label at all.

And I hate milk anyway, sooo..

[procon]

11. No, the term milk has become so ubiquitous that

everyone knows what it is and how to use it whether it's animal or plant based. There's no distinction between dairy milk or soy milk, or milk derived from rice, nuts, grains, coconut, etc., people use them interchangeably as they want because they see them all as milk.

To separate this one product and not include it with all the other similar plant based milks is discriminatory. It would make it harder for consumers to find or even understand what it is, and that would impact sales if it could not fairly compete in the open market.

[Budi]

14. Nope. It's not 'milk'. I'm all for a plant based alternative & all the benefits it offers

I'd like to drop the word Milk to describe it tho.

It's still Milk. Like a cow or goat or an animal.

The barrier lies in describing it as something the alternative Co's have been campaigning & warning against.

Ya can't tell peoole for years, "MILK IS BAD FOR YOU" & then turn around and label your better Product, MILK.

Do you see my point? Why I don't want to see the word on their label?
It's not an argument just a fact.

[procon]

16. The push to get people to believe milk is bad

has never really caught on. The various groups against dairy products have their own agendas. They oppose the dairy, they complain about companies that actually produce milk like products, so its hardly a surprise that their messaging is contradictory.

All kinds of foods come with cautionary warnings, from grilled steaks, alcohol, fish and seafood, sweets, and so forth. However, people still want to eat them. Maybe they temper their cravings with moderation or only splurge once in awhile, but few of us want to give up our favorite foods regardless of the risks.

[Goodheart]

5. Can we substitute it for cow's milk in recipes?

[tulipsandroses]

7. Thats what the company says. Its supposed to perform like milk. I haven't tried to cook with it yet

Thus far, only tried it in coffee.

[FakeNoose]

6. So ... it's another brand of soy milk?

[tulipsandroses]

9. No. There is no soy in it. They used artificial intelligence to formulate a product to mimic the

the properties of milk. That tastes, and performs like milk.

Unlike other alternative milks that primarily focus on one ingredient (like almonds, soy, or oats), NotMilk was created by using artificial intelligence to understand what cow’s milk truly is at the molecular level—then recreating it with completely plant-based ingredients.


Muchnick says that the first step to making NotMilk was figuring out what exactly cow’s milk is like at a molecular level. “What molecules make it look, taste, and behave the way that it does?” he asks. “We had to understand it before we could replicate it.”
This is where AI technology comes in. Muchnick says that the company created an algorithm (nicknamed Guiseppe) that is able to analyze an extensive list of plant-based foods and pinpoint what sources have molecules that behave the same way as the molecules in milk.

[link:https://www.wellandgood.com/what-is-notmilk/|

[Amishman]

8. They all over promise and under deliver?

AI as developed is little more than sophisticated scripting, and doesn't come close to 'intelligence'

Don't get me started on Amazon late deliveries...

And I'll stick to cow milk thank you!

(Grumpy old man moment, and I'm not even old)

[aikoaiko]

10. "I tried it, and shockingly, it does taste like milk" Are you a vegan or a cow milk drinker?

[tulipsandroses]

12. Not vegan. I use milk mostly for coffee, cooking and smoothies

I follow a low carb lifestyle. I use Fairlife Cow's Milk which uses a special filtration process to lower carbs. I also use other plant based milks. I think I've tried about all of them by now.

[tblue37]

17. Next Giuseppe will create True Blood.

[AmericanCanuck]

13. Now I'll wait for NotBrie and NotCamembert

[Budi]

15. LOL. Well good luck with Not Snickers

I ain't buying a Not Snickers.