Big companies can be so blind to their own best interests:

[tblue37]

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Sherwin-Williams found out it employed one of the few millennials who was truly passionate about their job and fired him for it.

A College Student Behind A Massively Popular Paint-Mixing TikTok Page Was Fired From Sherwin-Williams

Tony Piloseno even used his wildly successful and viral TikToks as part of a digital marketing pitch to the company to appeal to younger members of Gen Z.

An Ohio University senior who worked a part-time job at a local Sherwin-Williams store was fired after the company discovered his popular paint-mixing TikTok channel @tonesterpaints, which currently has over 1.2 million followers.

Tony Piloseno said that for months he'd been pointing to his viral account as an example of what Sherwin-Williams could do on social media and by marketing their brand to a younger audience.

But instead it led corporate personnel to investigate his social media account, and they ultimately fired him after determining he was making "these videos during [his] working hours" and with company equipment.

According to termination papers Piloseno provided to BuzzFeed News, the official offense the company handed down to him was "gross misconduct," which included the offenses of "wasting properties [and] facilities," and "seriously embarrass[ing] the Company or its products."

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The article includes some of his fascinating videos.

[mr_lebowski]

1. Welp ... at least he's not fired from TikTok ...

Though one should not being doing something like this during work hours w/o authorization ... I have a feeling SW will rue having done this in the end.

[judeling]

2. 3M

Used to allow their employees to play. PostIt notes is just one of the products that came out of that ability.

[I_UndergroundPanther]

3. Not buying Sherman-Williams paint

if I can help it.There are plenty of other paint companies to choose from.

corporate control freaks ruin peoples lives.