Stoli vodka announces rebrand

[Nevilledog]

Link to tweet

https://www.cnn.com/2022/03/05/business/stoli-vodka-rebrand-russia

New York CNN —
The maker of Stolichnaya vodka announced a major rebrand Friday, in direct response to its founder’s “vehement position” against the Putin regime and the Russian invasion of Ukraine.

The vodka, famously marketed as Russian, will now be sold and marketed simply as Stoli, the company said in a statement.

Stoli Group’s founder, Russian-born billionaire Yuri Shefler, was exiled from that nation in 2000 because of his opposition to Putin. The liquor has long been marketed as Russian vodka, but its production facilities have been in Latvia since that year. Stoli Group is a unit of Luxembourg-based SPI Group.

The company also cited its employees’ desire to take action and to accurately represent the vodka’s Latvian roots.

Earlier this week, Stoli Group announced it would only use Slovakian sources to make sure that none of its ingredients are sourced from Russia.

*snip*

[CaliforniaPeggy]

1. Kudos to Yuri Shefler! It's a smart move on his part. Cheers!

[COL Mustard]

7. Na zderovya

Not sure I transliterated that correctly. Or mazel tov.

[FakeNoose]

2. Who, me? I'm not Russian. Are you Russian?

[Demovictory9]

4. Lol 😀

[Lucky Luciano]

8. LOL...at least he's being consistent as a Putin enemy since 2000.

[mitch96]

3. They should slap a BIG ASS UKRAINIAN FLAG on the bottles..just to piss the little man off..nt

[orangecrush]

5. Bravo!

[ToxMarz]

6. I don't know if that's enough of a rebrand for the massss

Pretty much everyone already just calls it Stoli. The casual protester isn't gonna catch it. Call it Latvi!

[lame54]

15. The Vodka formerly known as Stoli

[DinahMoeHum]

9. FYI, Stoli also has some operations in Ukraine. . .

. . .just sayin'

https://stoli.com/

[Talitha]

10. Good move!!!

I like the 'non-Russia sourced' and 'made in Latvia' ideas.
Put that info on the label, please!

[roamer65]

11. Good.

I can still give my mail carrier Stoli for Christmas.

[Gore1FL]

12. "Stoli Group announced it would only use Slovakian sources"

I am not in marketing, though I did take some classes in college. I would brand it as "Slovodka."

[spanone]

13. ...K&R...

[lame54]

14. Introducing new Putin, go fuck yourself vodka

[Yo_Mama_Been_Loggin]

16. Another of Pooty Poot's fuckups.