https://historynewsnetwork.org/article/55697
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FDR biographer Geoffrey Ward has explained the origins and context of the phrase: President Roosevelt “made bitter enemies of the wealthy Protestants among whom he had lived most of his life. He had raised their taxes, regulated their business practices, threatened their dominance; he was, they said, a hypocrite, untrustworthy, demagogic, a ‘traitor to his class,’ and many of them, hating his name too much even to utter it, simply called him ‘That Man in the White House.’ ”
“That Man” attitudes carried, most regrettably, the whiff of violence. In early 1933, when Roosevelt was president-elect but not yet inaugurated, an assassin shot at him in Florida and barely missed. Six years later, a writer shared this description of mainstream, if private, imaginations of violence: “In the cabañas at Miami Beach the sun-tanned winter visitors said their business would be doing pretty well if it weren’t for THAT MAN. In the country-club locker room the golfers talked about the slow pace of the stock market as they took off their golf shoes; and when, out of a clear sky, one man said, ‘Well, let’s hope somebody shoots him,’ the burst of agreement made it clear that everybody knew who was meant.”
The Roosevelt-haters were in the tradition of other representatives of older, exclusionary orders who feared the future and the American people. As historians Henry Steele Commager and Richard Brandon Morris once explained, “[m]any of Roosevelt’s contemporaries reacted to ‘That Man’—and to the New Deal—the way the Federalists had reacted to [Thomas] Jefferson and the Whigs to [Andrew] Jackson. They saw dictatorship and revolution where the majority of Americans saw leadership and a democratic resurgence.”
Of course FDR was not weakened by this venom. He resisted it and, indeed, he famously used it to his advantage in a speech on the eve of the 1936 election. “We have not come this far without a struggle,” he told a Madison Square Garden crowd, “and I assure you we cannot go further without a struggle. For twelve years this Nation was afflicted with hear-nothing, see-nothing, do-nothing Government. The Nation looked to Government but the Government looked away. Nine mocking years with the golden calf and three long years of the scourge! Nine crazy years at the ticker and three long years in the breadlines! Nine mad years of mirage and three long years of despair! Powerful influences strive today to restore that kind of government with its doctrine that that Government is best which is most indifferent. … We had to struggle with the old enemies of peace: business and financial monopoly, speculation, reckless banking, class antagonism, sectionalism, war profiteering. They had begun to consider the Government of the United States as a mere appendage to their own affairs. We know now that Government by organized money is just as dangerous as Government by organized mob. Never before in all our history have these forces been so united against one candidate as they stand today. They are unanimous in their hate for me and I welcome their hatred.”
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