Twitter Has Lost Half of Its Top 100 Advertisers

[applegrove]

Twitter Has Lost Half of Its Top 100 Advertisers

November 25, 2022 at 5:33 pm EST By Taegan Goddard 212 Comments

https://politicalwire.com/2022/11/25/twitter-has-lost-half-of-its-top-100-advertisers/

"SNIP........

“Half of Twitter’s top 100 advertisers appear to no longer be advertising on the website,” NPR NPR reports.

“A report from Media Matters for America states that these 50 advertisers have spent almost $2 billion on Twitter ads since 2020 and more than $750 million just in 2022.”

........SNIP"

[SheltieLover]

1. Time to boycott the other half?

Dunno what they're waiting for!

[RockRaven]

2. A long way to go, then. Every company still advertising on Twitter should be bombarded with

the most vile content Twitter is allowing to be posted along with the question: "is this what your company stands for?"

[applegrove]

3. If it was a GOP plot to disrupt Democratic relations it worked.......

but not in time for the midterms. And it won't work long term. I wonder if the idea to buy Twitter was suggested to Musk by one of his new GOP pals. Don't know.

[DJ Porkchop]

4. Rock bottom prices for players like MyPillow. Great.

What was once a hellsite is now just Hell. Glad I never joined. Buh bye.

[Notek]

7. Yeah me too.

I feel insulted even when someone assumes I use twitter.

[FlyingPiggy]

5. His petulant response was to have a ban amnesty. What a jerk.

He’ll dig in and double down like the rest of those morons.

[LetMyPeopleVote]

8. Half of Twitter's top advertisers appear to leave platform within a month of Musk's takeover, report

Twitter's only real source of revenue is advertising. Musk has pissed off his major advertisers

Link to tweet

https://www.cbsnews.com/news/twitter-elon-musk-advertisers/?ftag=CNM-00-10aab7e&linkId=191170525

The few weeks since Elon Musk took the reins of Twitter have been filled with chaos – including a launch, takedown and relaunch of premium services as well as the unbanning of controversial figures. And this week, a new report showcases the impact the management change may be having on the social media giant's finances.

Nonprofit watchdog group Media Matters for America published a report on Tuesday concluding that Twitter has lost half of its top advertisers since Elon Musk acquired the platform at the end of October.

According to the report, 50 of the platform's top 100 advertisers, which have accounted for about $2 billion in spending since 2020, "have either announced or seemingly stopped advertising" in recent weeks. These companies had brought in over $750 million in advertising just in 2022, said the report, which relied on data current as of November 21.

Chevrolet, Chipotle Mexican Grill, Ford and Jeep are among the companies that have either issued a statement or have been publicly reported as recently stopping their advertising on the site, the report said. Others, which Media Matters dubbed "quiet quitters," have seemingly stopped their advertisements on Twitter since Musk's takeover, the report found using Pathmatics data. Those companies include AMC Networks, AT&T, BlackRock, Chanel and Kellogg, among others.