Coca-Cola's New Ad Campaign Claims the Company Is Fighting Obesity? Oh, Please.

[xchrom]

http://www.alternet.org/food/coca-colas-new-ad-campaign-claims-company-fighting-obesity-oh-please


Coca-Cola said Wednesday it would pay $980 million for a stake in Saudi soft drinks producer Aujan Industries, expanding its footprint the fast-growing Gulf non-alcoholic beverage sector.

***SNIP

The ad is an astonishing act of chutzpah, explainable only as an act of desperation to do something about the company’s declining sales in the U.S.

If Coke really wanted to help prevent obesity, it would STOP:

Targeting its “drink more Coke” marketing to kids.
Targeting marketing to low-income minorities.
Lobbying and spending a fortune to defeat soda taxes and caps on soda sizes.
Fighting attempts to remove vending machines from schools.
Pricing drinks so the largest sizes are the best value.
“Bribing” health professions organizations to shut up about research linking sugar-sweetened beverages to poor diets and weight gain.
Pushing Coke sales in developing countries where rates of obesity and related conditions are skyrocketing.
Instead, it’s doing all these things, but not talking about them in videos.

[Quantess]

1. You know, you can drink sugary soda pop and stay thin.

You can just skip lunch and drink your soda pop instead. Just quit eating so much, and you can drink soda pop instead.

[davidpdx]

2. Aye

I'm one of their best customers. Don't drink coffee at all.

[EarthWindFire]

3. Come on man

n/t

[Earth_First]

4. I quit drinking soda as a resolution to my health this year...

It wasn't as difficult as quitting smoking last year; but man I could go for a soad right now!

[gateley]

5. Studies have suggested that aspartame (Rumsfeld's sweetener) and saccahrin may

CAUSE weight gain!

aspartame, in addition to chow and water ad libitum, while physical activity was restrained. Measurements of cumulative body weight gain, total caloric intake, caloric intake of chow and caloric intake of sweetened yogurt were performed weekly for 12weeks. Results showed that addition of either saccharin or aspartame to yogurt resulted in increased weight gain compared to addition of sucrose, however total caloric intake was similar among groups. In conclusion, greater weight gain was promoted by the use of saccharin or aspartame, compared with sucrose, and this weight gain was unrelated to caloric intake.

http://www.ncbi.nlm.nih.gov/pubmed/23088901