Graph: How Coffee Drank Soda's Milkshake

[marmar]

from the Atlantic:



Graph: How Coffee Drank Soda's Milkshake

By Derek Thompson
Jan 18 2013, 11:33 AM ET 43


Ten years ago, Americans drank enough soda every year to fill a small aquarium. Fifty-three gallons of the stuff per person. That's half a liter of Diet Coke on an average day. Compare that to our other favorite liquid-caffeine companion. For every cup of coffee we consumed in 2003, we drank two cups of soft drink. For $1 we spent on joe, we spent $4 on soda.

Now look where we are: Soda is in a free fall, with domestic revenue down 40%. Coffee culture is ascendant, up 50% in ten years. In another decade, the United States could easily spend more on coffee than soda -- something utterly unthinkable at the turn of the century (industry data via IBISWorld)



.................(more)

The complete piece is at: http://www.theatlantic.com/business/archive/2013/01/graph-how-coffee-drank-sodas-milkshake/267318/

[SugarShack]

1. Because of known benefits of coffee, and the poison of high fructose corn syrup and aspertame!

People are getting it....after the diabetes of course.

[KittyWampus]

6. the known "benefits" of coffee are crushed by the detrimental effects of coffee.

Regular coffee consumption stresses the adrenals. It dehydrates the body.

Any benefits gained by coffee can be had with other nutrient rich foods without the problems.

[randome]

11. I know.

I'm a coffee drinker but I would never try to convince myself it's 'good' for me. If I truly wanted 100% health, I would be eating fruits and vegetables and drinking nothing but water.

There is a study to support both sides of any type of food or beverage. When all that's really needed is common sense.

[KittyWampus]

18. I only stopped because of menopause. Once we reach middle age, women can't afford to stress their

adrenals since they help pick up the hormonal slack from diminished ovaries.

[LoveIsNow]

13. Of course most of this revenue is from Starbuck's

and other coffee shops with the same sort of menu, and any health benefits are canceled out by the three pumps of HFCS-laden pumpkin-spice-syrup and half-and-half people are adding (I'm going off of my boyfriend's order). Sadly, I don't think people are "getting it". They're just getting suckered into the marketing ploy of calling what is nutritionally a milkshake "coffee".

[NV Whino]

2. Solution...

Coffe flavored soda.

(I think it actually exists.)

[HappyMe]

3. I still have a soda

once in awhile.

[hack89]

4. Coffee Milk - Rhode Island's contribution to American culture.

[In_The_Wind]

8. Yum!

[img][/img]

[dkf]

5. Seems to me the grocery shelves aren't full of either of those...

It's the Gatorade and energy drinks and vitamin waters and sobe and so many others.

[Larkspur]

7. Pepsi came out with Pepsi Next

which has 60% less sugar.

I'm a Pepsi-holic. I used to mix 2/3's Diet Pepsi with 1/3 regular Pepsi to cut down on my soda-sugar addictions. I couldn't go straight Diet Pepsi because I really didn't like the taste of the Diet drinks and I'd evetually quit the Diet drink and binge on the regular Pepsi. Now I just use Pepsi Next. It's not as sweet as regular Pepsi, but it tastes slightly better than my Diet Pepsi/Pepsi concoction.

[hlthe2b]

9. Coffee, tea and water--- no sugar, no sweeteners-- that's all I drink

Years ago, I was really addicted to Diet Coke... but barely one in the past three years (and no HFCS or sugar-sweetened soft drinks in at least a decade)...

Boy, am I glad I kicked it.

If I spend a few $ more on high quality loose teas or coffee beans, at least I get some health benefit from it.

[Kalidurga]

10. I tried to develop a coffee habit...

Making coffee at home is much cheaper than buying sodas. But, I just never got used to it. I don't drink a lot of soda anymore, but still can't seem to give it up completely. I drink the chemical concocted kind not the HFCS kind.

[JaneyVee]

12. Can't stand soda but I love coffee. I do drink seltzer. Also, what happened in 2005 that caused the

HUGE drop for soda?

[Tikki]

14. TEA for me...

please...NO SUGAR
Coffee is to oily for me.

Sometimes I will drink a non-sweetened fruit flavored water.



Tikki

[tridim]

15. Coffee has been going way up in price. Maybe that's part of it?

But I quit soda (for the most part) about 10 years ago, so the trend is real for me.

Coffee is great, but it makes me sweat sometimes.

[Mnemosyne]

16. Only drink ro water and a Throwback Pepsi once a week or so. Love the smell of coffee though. nt

[myrna minx]

17. About 10 years ago, I used to drink nearly Coke every day. Now I have one perhaps twice a year.

I stopped because I do not want to ingest HFCS and I've grown to prefer water as my default drink. I do, however, drink coffee every day. My transition actually corresponds to this graph. Interesting.