Consumers’ Super Bowl Spending Hits New Heights

[Sherman A1]

More than 179.1 million people will watch this year’s Super Bowl on Sunday, Feb. 3 – up from an estimated 172.5 million last year -- and retailers can expect a sizeable boost in spending as consumers prepare for the big game.

According to a new survey by the Retail Advertising and Marketing Association, a division of the National Retail Federation, conducted by BIGinsight, the average game watcher will spend $68.54 on new televisions for viewing parties, snacks, décor and athletic apparel -- up from $63.87 last year -- with total Super Bowl spending expected to reach nearly $12.3 billion.


The survey found that nearly 74 percent of viewers intend to buy food and beverages to celebrate the game, including wings, pizza, chips and soda. Additionally, 3.9 million households will buy new furniture items such as entertainment centers, chairs and couches, and 7.5 million will purchase decorations. And given the popularity of the teams this year, 17 million fans will buy team apparel or accessories to support their preferred team, up from 14.8 million last year.

http://www.progressivegrocer.com/top-stories/headlines/consumer-insights/id37216/consumers-super-bowl-spending-hits-new-heights/

[monmouth3]

1. Wow, I thought the economy was in the crapper...n/t

[Sherman A1]

2. Apparently not when it comes to football

beer, cheese dip & chips.

[DJ13]

3. With everything more expensive

its not hard to spend more.

[longship]

4. I prefer the AFL Premiership.

At least the sport doesn't stop every 30 seconds.

Go Swans!

[LeftyMom]

5. I'd totally buy a Kap jersey if one were in stock anywhere.

Other than that I'm going to be out a case of beer and a pizza. ZOMG CONSUMER ORGY!!1!