Xenophobic ad backfires on Michigan's Hoekstra
Xenophobic ad backfires on Michigan's Hoekstra
By Steve Benen
Former Rep. Pete Hoekstra, a leading Republican gubernatorial candidate in Michigan, thought it'd be a good idea to run a xenophobic, borderline-racist campaign ad during the Super Bowl. As Laura reported a day later, Hoekstra insisted the commercial "has been very, very effective."
Now would be a good to time to ask, "Effective for whom?"
Soon after Hoekstra's ad aired, a surprising number of Republicans conceded they were uncomfortable with it. A few days later, the gubernatorial candidate scrapped the website featuring the ad.
It was too late. Yesterday, a survey from Public Policy Polling suggested the damage has already been done.
Debbie Stabenow's taken her biggest lead yet in 4 polls of the Michigan Senate race PPP has conducted dating back to December of 2010. She now leads Pete Hoekstra by 14 points, 51-37. [...]
What's interesting is that Stabenow's approval numbers have barely budged at all over the last 6 months. Over the summer we found her at 46/40, and now she's at 47/41. But Hoekstra's numbers have taken a turn for the worst.... Hoekstra appears to have been damaged by his controversial Super Bowl ad.
Most voters in the state are familiar with the campaign commercial, and by a three-to-one margin, they don't like it. Hoekstra crossed a line and Michigan's mainstream was understandably offended.
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