AT&T delivers phone books to people who opt-out of them

[CreekDog]

they make money littering a doorstep with a product that the consumer didn't want.

you and your community pay to recycle this product, AT&T makes the money from delivering it.



http://consumerist.com/2012/02/our-records-indicate-that-you-dont-want-a-phone-book-here-is-your-phone-book.html

Unwanted deliveries should stop and unwanted junk mail and phone books should have recycling costs surcharged back to the companies that deliver them.

[onehandle]

1. What's a 'phone book?' nt

[randome]

2. I don't see how they make money by printing phone books.

But this year is the 2nd time I've opted out. I used the phone # the first time and the opt-out link this year.

I opted out of a local newspaper some time ago yet continued to get deliveries sporadically over the course of several months. Don't know why it seems to have kicked in now but it's been a while since I received any.

It may only be a case of a delivery person not paying attention to the addresses.

[cbayer]

3. They used to make a lot of money off of selling bigger spaces or bolded lines to companies.

When they were all we had, it was a big chunk of change.

[snooper2]

9. Directory listings

[TheWraith]

10. They don't make much anymore.

It used to be very profitable because every business would pay a little bit to get included. These days it's much less profitable, but it's one of those businesses that sort of keeps going under it's own inertia.

[Liberal_in_LA]

4. funny but I still use my book

[CreekDog]

6. you can have mine

i keep opting out of it and the local free paper (which isn't really that local), both are still delivered and the paper is delivered several times per week.

[jwirr]

5. I would not mind one phone book a year but three show up on my doorstep. Two are immediately

recycled.

[Phentex]

7. I stop them if I see them when they deliver...

otherwise they go straight to the recycle bin. I can't see the font anyway!

[Initech]

8. Who still uses one in 2012?