Another week, another huge Million Moms counterreaction

[jumptheshadow]

Last edited Sun Mar 4, 2012, 06:39 PM - Edit history (1)

Advertisers should start paying the Million Moms to boycott their brands.

>>'Million Mom' Protests Lead to Million-View Week for Sexy Liquid Plumr Video

With its new 60-second spot winkingly titled "Double Impact," Liquid Plumr has managed to poke the same dragon that heated up JC Penney 's new ad campaign last month. Conservative activist group One Million Moms very publicly opposed both ads (Liquid Plumr for being too sexy and J.C. Penney Co.for hiring openly gay spokesperson Ellen) which meant instant viral attention for an otherwise boring or even unpleasant product.

"Double Impact" garnered more than a million views last week, debuting at No. 5. It shows a woman's grocery-aisle fantasy about a pair of muscular plumbers described by the Million Moms as "nice looking with huge biceps and a tight shirt" -- tending to her clogged sink. They use well-worn innuendos like, "I'm here to snake your drain" and "I'm here to flush your pipe." We're even treated to porny music and a Barry White-like narrator. <<

http://adage.com/article/the-viral-video-chart/protests-lead-million-view-week-liquid-plumr/233023

Side note: With Facebook announcing that it will soon merge brand names into the status feeds of companies you've "liked," the J.C. Penney Ellen campaign, which generated thousands of "Likes" for the company on FB, is now looking more clever than ever.

[appleannie1]

1. That is hysterical. Every time they get their chastity belt twisted they get the opposit response

from what they intended.

[jumptheshadow]

3. It's the free market speaking

The wingnuts blather on about the "free market," but it appears the "free market" bites them back.

[qb]

2. The liquid plumr ad makes we want to go grocery shopping & call a plumber!

[BattyDem]

4. I was LMAO the first time I saw the Liquid Plumr commercial!

These people really need to stop being so freakin' uptight and just enjoy life!

[csziggy]

5. They should pick on the Velveeta Cheesy Skillets ads next

[SomethingFishy]

6. While I wouldn't boycott, I found that commercial

a little creepy as well. I don't know if creepy is the right word but I thought it was one strange commercial...

[Ship of Fools]

8. I agree ! But I think it's intentional ... it certainly grabbed MY attention

(wouldn't kick the guy outta bed ...)

[jumptheshadow]

9. Yep...

I don't like the commercial myself, and one of these days a company will go barreling right over the edge and into a marketing disaster with content that backfires. It's interesting, though, that a diss from OMM is starting to be one of the best testimonials your product can get.

[Initech]

7. These "One Million Mons" need to get a hobby.