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Google ads target Canadians using personal health info
Source: Canadian Press
Canada's interim privacy commissioner says Google has been caught afoul of the law by displaying web ads linked to a person's health history.
... While behavioural advertising is not illegal, Canada's privacy law does not allow consumers to be targeted based on "sensitive personal information," including a person's health.
... Google has pledged to upgrade the system that reviews ads for compliance, increase the monitoring of ads, and provide more information to advertisers and staff about the rules.
Read more: http://www.cbc.ca/news/canada/google-ads-target-canadians-using-personal-health-info-1.2497515
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