NY Times: Industry Awakens to Threat of Climate Change

[LiberalElite]

http://www.nytimes.com/2014/01/24/science/earth/threat-to-bottom-line-spurs-action-on-climate.html?hpw&rref=us


WASHINGTON — Coca-Cola has always been more focused on its economic bottom line than on global warming, but when the company lost a lucrative operating license in India because of a serious water shortage there in 2004, things began to change.

Today, after a decade of increasing damage to Coke’s balance sheet as global droughts dried up the water needed to produce its soda, the company has embraced the idea of climate change as an economically disruptive force.

[nadinbrzezinski]

1. bottom line, always

[CatWoman]

6. always.......................

[randome]

2. We turned away (for the most part) from nuclear holocaust.

We'll beat this, too. But we need to keep up the pressure.
[hr][font color="blue"][center]“If you're not committed to anything, you're just taking up space.”
Gregory Peck, Mirage (1965)[/center][/font][hr]

[SolutionisSolidarity]

3. I'm surprised it's taken this long.

Climate change is going to wreck havoc on industry through water shortages, worsening and unpredictable weather events, and agricultural damage - not even mentioning the inevitable loss of valuable real estate as the sea levels rise. The chemical and power industries are tied to everyone's bottom line, and no-one wants to pay more than they need to. But wishing the problem away is hardly the response one would expect from self declared rational actors.

[Squinch]

4. Next step: the privatization of water.

[theHandpuppet]

5. It's already happening.

http://www.foodandwaterwatch.org/water/private-vs-public/

[Squinch]

7. Yep.

[theHandpuppet]

8. When two bad ideas come together...

Fracking and water privatization...

http://thinkprogress.org/climate/2012/04/23/469062/private-water-companies-join-forces-with-fracking-interests/

[Squinch]

9. And one day after it's too late, the average American will all figure this out and be shocked.