Big Pharma is doing exactly what it's supposed to be doing -

[hedgehog]

charging the highest prices the market will bear, advertising the products that are profit centers, focusing research based on the best way to make more money rather than to alleviate human suffering, lying though its teeth to protect the stock price.

It's how Capitalism works! If we don't like it, then we need to change the way new medicines and vaccines are developed and produced!