Canada vs U.S. Olympic Men's Hockey. The Stakes: Loser keeps Bieber

[cali]

Sure, a chance to play in Sunday's gold medal game is at stake when the men's hockey teams from the U.S. and Canada face off Friday in Sochi. Game time: noon ET. NBC Sports Network is broadcasting it in the U.S.

But while Olympics glory is up for grabs, a shipping company in Skokie, Ill., has pushed the stakes even higher:

hanging on the headquarters of .

That would be Justin Bieber, of course, the nearly 20-year-old Canadian pop star who's become something of a bad boy in recent months with an arrest for allegedly and a

Judging from , the company likes to use its billboard to poke fun at politicians, celebrities, athletes and sports teams that Chicago fans love to hate. Its newest message, though, has really hit home with many: has been trending on Twitter.

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http://www.npr.org/blogs/theedge/2014/02/21/280635672/oh-no-when-u-s-and-canada-face-off-loser-keeps-bieber

[Shrike47]

1. LOL! Love it!

Made me laugh. Go 'Murica!

[2naSalit]

2. Well in THAT case

I hope Canada wins!!

[Gothmog]

3. That was very funny

[awake]

4. While they are at it Canada can keep it's Pipeline at home.

[cali]

5. I always hope Canada wins. I'm a Canadaphile. I live close to the border

and watch the Olympics on CBC.

I used to live in a town called Derby Line where the border runs right through the middle of the town. The house I lived in was in Vermont but the backyard was actually in Canada.

[madinmaryland]

6. Hehe!! Our favourite Colorado sports fan in the Sports Group has not denied that

Colorado will be welcoming Bieber after their two ultimate failures in the last several weeks!!

[Whisp]

7. and you keep Cruz.

[cali]

8. well, Canada, whsip, not me. I live in Vermont. That's part of the United States

[Whisp]

9. Oh, I thought Vermont was in Texas.