Palcohol

[superpatriotman]

I sense many have an opinion on this.



http://www.abc.net.au/news/2014-04-23/powdered-alcohol-concern-as-palcohol-plans-to-sell-in-us/5407090

A company is seeking approval to sell powdered alcohol in the United States, sparking alarm from alcohol policy researchers.

The company, Palcohol, says it wants to make its product, including powdered vodka and rum, accessible to consumers wherever they go.

Powdered alcohol is or has been available in Germany, Holland and Japan and the technology behind it is over 40 years old.

In the case of Palcohol, consumers just need to add water to the powder to transform it into hard liquor.

The plan to sell it in the US has alarmed public health advocates, who fear powdered alcohol could be abused or easily smuggled inside public venues.

The US's Federal Alcohol Tobacco Tax and Trade Bureau recently approved the sale of Palcohol's product but has since withdrawn that approval, saying it was done in error.

However, Palcohol says the error relates to packaging labels and it expects its product will be available for sale by September.

http://www.latimes.com/food/dailydish/la-dd-powdered-alcohol-palcohol-20140421,0,4471514.story#axzz2zkGbqqy9

Imagine mixing your own cocktail without using a cocktail shaker, or pouring any liquor. That's the idea behind Palcohol, a new powdered alcohol product that could be headed to a store near you this fall.

There are six varieties, which according to the website, include V, made from vodka distilled four times; R, made from Puerto Rican rum; Cosmopolitan; Mojito; Powderita (the Margarita version) and Lemon Drop. Each individual pouch of powder is the equivalent of one shot of alcohol.

"Imagine a regular margarita on a counter," said Palcohol founder Mark Phillips, who is the author of the book "Swallow This: The Aggressive Approach to Wine." Now imagine if you could snap your fingers and the margarita turns into powder. That’s what Palcohol is ... without the magic."

The powdered cocktails are meant to be mixed with water to create a cocktail and the V and R can be combined with a mixer such as cola or orange juice for a traditional mixed drink.

http://www.palcohol.com/home.html

[Keefer]

1. Feds: Powdered Alcohol Approved in ‘Error’

Feds: Powdered Alcohol Approved in ‘Error’

The Alcohol and Tobacco Tax and Trade Bureau rescinded its April 8 'label approval' of controversial new product Palcohol

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by Taboola
The federal government admitted Monday that its recent approval of Palcohol—a powdered alcohol which turns water into vodka and rum—was actually done in “error.”

The Alcohol and Tobacco Tax and Trade Bureau granted Palcohol “label approval” on April 8 only to withdraw it 13 days later. “TTB did approve labels for Palcohol,” it said in a statement. “Those label approvals were issued in error and have since been surrendered.”

http://time.com/71664/powdered-alcohol-palcohol-error/ .

[DJ13]

2. Sounds like they caved to pressure

[Blue Owl]

3. The FATTTB was trying to keep their powder dry

n/t