11 non-English stations are beating Limbaugh's ratings in America's second largest radio market

[Bjorn Against]

Rush Limbaugh's California Ratings Debacle
Talker's LA Station Trails Local College Radio Outlets

Blog ››› 10 hours ago ››› ERIC BOEHLERT

There's only one radio station in America that takes its name from Rush Limbaugh's radio empire and that's KEIB in Los Angeles -- the EIB mirrors Limbaugh's "Excellence in Broadcasting" motto. Clear Channel, which syndicates Limbaugh's program nationally, owns the station and flipped the call letters to KEIB in honor of him when the company announced he was leaving his longtime Los Angeles radio home, KFI, and moving to KEIB in January. There, according to Clear Channel, he would anchor a new, all-conservative lineup of Republican-friendly talkers, including Glenn Beck and Sean Hannity.

Three months later, Limbaugh's KEIB is a ratings disaster, coming in 37th place in the second largest radio market in America with a .5 rating share in March, the most recent month available, according to Nielsen ratings. (A ratings share represents the percent of those listening to radio in the market who are dialed into a particular station.)

How small is KEIB's audience? So small that eleven non-English radio stations have larger audiences in Los Angeles. And so small that KEIB actually trails four college-run, non-commercial stations in the market. This, for a man who makes $40 million a year to attract big radio audiences? As for KFI, the station Limbaugh left and which switched to an all-local news and talk format, its ratings remain healthy in the talker's absence. A top ten station, KFI boasts an audience six times larger than KEIB's.

http://mediamatters.org/blog/2014/05/01/rush-limbaughs-california-ratings-debacle/199108?fb_action_ids=434700553334265&fb_action_types=og.likes&fb_ref=article

[alp227]

1. "college run non commercial" is sorta misleading

since those stations are:

KPCC (NPR, owned by Pasadena City College)
KCRW (NPR, owned by Santa Monica College)
KUSC (classical, owned by the U of Southern California)
KKJZ (jazz, owned by Long Beach State U)

[UTUSN]

2. This is the answer to the wingnut bragging about their "success" over Lib broadcasting:

That Libs have their "universe" of media that is diverse, music, Spanish language, are not narrow in political yakking.

[Blue Owl]

3. Lead Blimpbaugh

n/t

[intheflow]

4. Poetic justice!

[Beaverhausen]

5. This station used to carry Stephanie Miller, Randy rhodes

And had great ratings until they switched.

[lpbk2713]

6. Attention Armed Forces Radio:

With ratings like this how can you justify carrying this collossal failure on your network?