Powerful Boycott Still Crushing Limbaugh's Career - Media Expert Holland Cooke Says It Goes

[eridani]

--Deeper

http://www.dailykos.com/story/2014/06/28/1309637/-Can-It-Get-Any-Worse-For-Rush-Limbaugh-Yes-It-Can

It seems Rush Limbaugh has been on a fast snowball to Hell. Every month, sometimes every week, there is bad news for the for former king of hate radio. Relentless protestors have worked hard to make this happen, and are doing a perpetual Happy Dance these days, as their nemesis continues to lose ground. Limbaugh is falling in ratings (sometimes coming in behind classical and non-english programs). According to StopRush volunteers, some companies have been offered deep discounts and/or free space on Limbaugh's show. Even then, more and more prospective advertisers are asking for 'No Rush' clauses when placing radio ads. Limbaugh seems desperately unable to make or buy his way back into talk show prominence, even with shock, lies, and the Tea Party/Koch Brothers - all tools that used to work for him.

This past month, talk radio consultant, Holland Cooke, once again offered his media expertise in his national newsletter. Cooke not only shows how Rush is losing the war to boycotters - he shows the incredible effectiveness and power of the boycott. Here are a few newsletter excerpts:

1. The boycotts hurt big more than small. Listen to what's in Limbaugh's network avails, and you'll hear lots of "enter this Promo Code 'RUSH.'" And affiliates in bigger markets depend more on transactional business from spooked agencies, than smaller market affiliates that are fueled by advertising from local retailers.

2. Hearing from the boycotters remains a nuisance in smaller markets. One station owner tells me, "we only put a client in the show if they ask to be there." And local clients do continue to renew at Limbaugh affiliated stations I work with, because they get results.

3. If the entire format is suffering the wrath Rush Limbaugh provoked, advertisers too are suffering as a result. Imagine modern day Don Drapers hearing from hundreds, maybe thousands, of the aggrieved; or hearing from a brand CEO who's been similarly bombarded. Network executives tell me advertisers are non-controversial as AccuWeather, Wall Street Journal Radio, and Charles Osgood are on Do Not Buy lists. "Seems like overkill, and the data affirms it.'

[Katashi_itto]

1. K&R

[Tennessee Hillbilly]

2. This is great

And I read somewhere that Hannity is suffering from this boycott too.

[Gothmog]

3. This is great news

[freshwest]

4. I hate to put a damper on these news. He's still on the air and still on Armed Force radio.

Whether he's profitable is not the real issue to me. He's being propped in some fashion. He's a millionaire many times over, but he's not living on that. He's being paid, like the rest of the scumbags on media.

Likely from the same cabal that gave Boehner $30 Million to hand out in one week to defeat Democrats running for Congress. That's just in one week and a lot more where that came from, billionaire donors.

It's not about profits from the show he puts on the air. It's for the minds he's infected with his spiel, like O'Reilly, Beck and Hannity, et al. They effect the voting and lifestyle choices of the listeners. It's worth more than the profits.

[nolabels]

6. That's not a dampener, it's an affirmation

We get see we were correct all along and they still exhibit to this day, like a stick in the mud they are. The more things change, the more they stay the same. It's not a paradox, it's just a human trait that some have.

[johnnyreb]

5. Song: Have an oxy on me

Anti-rush song by Jemerson Mosley
http://www.soundclick.com/bands/page_songInfo.cfm?bandID=81310&songID=757223

[monmouth3]

7. I'm a proud member of "Flush Rush" on FB...It's working...n/t

[tularetom]

8. The boycott has killed progressive talk radio but it hasn't really affected Limbaugh

He may be hemorrhaging sponsors, but he's being subsidized by rich right wing "foundations". The sponsors have deserted the entire talk radio format and the few progressive talkers were hit the hardest because they didn't have sugar daddies to fall back on like the wing nuts did.

The entire terrestrial talk radio genre is on life support thanks partially to this boycott but also because other options are available to a lot of people (like podcasts or satellite).

[Laelth]

9. A little good news is quite welcome at the moment.

And this is good news.



-Laelth

[oldandhappy]

10. Listened to him recently on a long road trip.

I was driving down the long Central Valley in California. It was Rush or very conservative religious stations. I chose Rush. It was a hoot. He lives in deep angst. I rather enjoyed my hours with Rush. Never again! But he got me thru two long mornings. Normally I do not have patience for far right talk shows. Rush is sooooo far out, I had several good laughs. Can't remember who was advertising -- seems mostly he was the voice on the ads.