Democrat vs. Republican: Who's Buying What Car?
San Diego – Over the past two years Strategic Vision has collected political party choice on more than 38,700 (76,103 two-year total) new vehicle buyers with some fascinating discoveries. A slight majority of new vehicle buyers state they are Republican (37% vs. 31% Democrat). However, this changes when specific product segments are examined. For example, 69% of people who purchase convertibles are Republicans. If we were to consider luxury vehicles as another example and were to stereotype Republicans for a moment, many would guess that most luxury vehicle segment buyers are Republicans—true? This is true only if you're talking about Luxury “Sedans” (49% vs. 27%), not Luxury “Multi-Function (station wagons),” those buyers are mostly Democrats (37% vs. 30%).
Across the board, the greater percentages of ‘Multi-Function' (e.g. station wagons, 5-door hatch types, etc.) buyers are those who claim to be Democrats,” says Alexander Edwards, Strategic Vision President. “But this is only one of many fascinating discoveries. For example, with communication efforts that always play a role in brand management and sales, having additional—and even passionate—avenues for speaking to customers can mean the difference between success and failure,” Edwards continued. “For example, you wouldn't just take this data on convertible buyers and only create ‘Republican appealing' messages, but instead ask yourself about the conquest opportunity with Democratic buyers who don't gravitate as much to convertibles. Our detailed findings will tell you why.” Edwards stressed one point; “However, you still can't ignore the obvious. If I were selling a convertible, I'd consider buying some air-time on Fox News.”
With the political party choice data point, the study allows examination of important ValuedCentered® emotions that define who we are and what we aspire to become. Although most people are more alike than they are different and personal values are pretty much universal, there are important differences in the strength or intensity of such personal emotions and the way people express them. For example, Republicans were more likely (over 5%) to feel Secure and Personally Safe about who they are as well as Feel in Control of their Life. Democrats were 4% more likely in seeing themselves as Smart with 7% more having Post-Graduate Degrees. The following are from the study's most recent results, showing the Top 5 most popular models by political party choice:
Democrats:
1. Honda Civic Hybrid
2. Volvo C30
3. Nissan Leaf
4. Acura TSX Wagon
5. Ford Fiesta Sedan
Republicans:
1. Ford Mustang Convertible
2. Audi A8
3. Mercedes GL
4. Ford Expedition
5. Ford F-150
http://www.strategicvision.com/press_release.php?pr=42
Some data isn't surpising like Republicans buy more pickup trucks. What's more dismaying is that Democrats say they support union labor sure don't seem to be doing that with their pocketbooks.
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Proud owner of 23 yr old four cylinder Volvo, one of the best autos ever engineered. (Forget the newer ones.) Starts first time, every time. Drives like a dream. Comfort beyond.
Yes, it's a bit rough. But it's the best car I've ever owned. 1989 740GL non-turbo Sation wagon w/ a 5 speed manual (rare). Going to have to replace it before fall. 
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I'm in the process of ordering a new 2013 Mustang with the v6, which delivers just over 300hp. The new 5.0 GT's would be a fun car for sure, but can't really stomach spending 40 grand on a sports car with the options I want. And the v6 is a very capable engine from what I've seen. With just a BAMA race tune and decent gearing (something like a 3.73 rear end), those cars will do 0-60 in 5 seconds flat, easily.
I hate spending $80 to fill up the Dakota, but it's paid for, runs perfectly good and is in awesome shape for having 135,000 miles. I don't wanna sell it to someone who's just gonna beat the crap out of it like all the run-down Dakota's with that body style I see on the roads. Besides, I have a seasonal job, a 20ft boat, and a trailer that requires its use. It gets 15-16mpg average, which is about all you will get from any v8 powered truck.
