General Discussion
Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsA perpetual state of Republican rebranding
Posted with permission.
http://www.msnbc.com/rachel-maddow-show/perpetual-state-republican-rebranding
A perpetual state of Republican rebranding
10/03/14 11:02 AMUpdated 10/03/14 05:13 PM
By Steve Benen
Republican National Committee Chairman Reince Priebus delivered a speech at the George Washington University yesterday, tackling a familiar challenge.
Despite the predictions by nonpartisan political handicappers of GOP electoral success in November, there is an acknowledgment within the party that it needs to do a better job convincing voters that its objective is greater than just derailing Obamas agenda.
Well get to the substance of Priebus pitch in a moment, but before we do, lets not brush past the obvious too quickly: for the love of all that is good in the world, are Republicans really pursuing another rebranding effort?
Note the subtlety of the Associated Press report: Priebus speech is not the partys first rebranding effort this cycle.
Thats true; its not. Shortly after the 2012 elections, in which Republicans struggled badly, Priebus launched a massive rebranding campaign, which his party promptly ignored. Indeed, for the most part, GOP lawmakers did pretty much the opposite of what the Republican National Committee had planned.
But that rebranding initiative, dubbed the Growth and Opportunity Project, was just the latest in a long series of related efforts. Remember the Young Guns rebranding campaign? How about the Cut and Grow rebranding campaign? And the America Speaking Out rebranding campaign?
My personal favorite was the National Council for a New America rebranding campaign, in which party leaders vowed to go outside the Beltway; they held one event in a D.C.-area pizza parlor; and the initiative evaporated soon after.
And yet, heres Priebus trying once again. Not to put too fine a point on this, but when a major political party launches five rebranding initiatives in four years, it gives the impression of being hopelessly lost, lacking in leadership, direction, and purpose.
Of course, theres also Priebus speech itself.
People know what were against, Priebus said in a speech at George Washington University. I want to talk about the things that were for.
In theory, that sounds delightful, but in practice, what Priebus wants is a stale agenda of vague and discredited ideas, many of which have been considered and rejected: a radically dangerous constitutional amendment on balanced budgets, a Republican-friendly version of health care reform that the party cant identify, and school vouchers to help privatize Americas system of public education, among other things. There were 11 provisions in all, none of which were substantive or interesting.
Ed Kilgore concluded that Priebus new plan is pretty perfunctory at best, and more than likely meant to be mentioned rather than read. Mocking Priebus message, Kilgore added, Hey, look, conservative critics, look, pundits, we got elevennot just ten, but eleven principles to show what well do other than shriek about Obama and Benghazi! and the IRS and Secular Socialism every day! It goes up to eleven!
Xipe Totec
(43,890 posts)Dont call me Shirley
(10,998 posts)logosoco
(3,208 posts)you can put all of the "new and improved" labels on your product that you want, I know what is inside the package. It is all for the rich people and not the rest. I would never buy it and I don't know why anyone in lower income brackets does.
Arugula Latte
(50,566 posts)Frustratedlady
(16,254 posts)First step for 2016 would be to replace Priebus. What a dork.
What I can't figure out is why they can't understand you can't just say we are sending a message to women, Hispanics and Blacks that we want them in our party...particularly, on election day and expect them to come flocking to the ballot box. "After that, we won't bother you until the next election, so don't expect much. It's only for show."
That gawdawful wedding dress ad takes the cake as the worst for all time.