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for extending an economic olive branch to "those dirty Mexicans." 
There would be a massive boycott of "America's new pastime" and the NFL doesn't want to risk that. Something along the lines of "they already have 'futebol,' we call it soccer and we don't care." There would be massive protests and cries of REMEMBER THE ALAMO if you held a "Cowboys" and "Patriots" game south of the border. You'd see plenty of people dressed like Massachusetts Minutemen, except they wouldn't be Pats fans, they'd be tea-party types shouting USA USA USA USA and hurling beer at the Univision broadcasting booth. The halftime show would be an equestrian performance by "Clive Bundy and Los Bandidos Ilegales."
I seem to recall (albeit from second-hand conversations, as I was not alive yet) that there was some unrest when the MLB expanded into Canada. Despite having won the World Series (albeit only once), there's still a subtle notion that the Blue Jays aren't a "real" baseball team because they're not American. There was disappointment in 1992 that "we" had "lost" the World Series, almost as though the Americans had been defeated by the Russians in 1980 and the Miracle on Ice never happened. The irony, of course, is that the "World" Series is only played in one country, and FFS, it's Canada, not the USSR or some other "evil empire." You'd think we had lost to the Iraq team or Nazi Germany or something.
But nobody watches the international baseball championships where the U.S. team plays against Japan and the Dominican Republic. Note also that the Montreal Expos no longer exist, having moved "back" to the U.S. and turned into the Washington Nationals. Located right in "our" nation's capital, of course.
So, definitely nationalism/racism has a role to play in this, I think. And I'm not playing the race card. There's just this idea that football is "our" game, and London (even though they have "football" aka soccer too) is still considered "American" enough to go there, because it's not as brown or Spanish as Mexico and not as French as Canada. (Even though they too have a CFL, which nobody here cares about here either, though.) You'd see Fox News drumming up fear that Tom Brady would get tackled by a bull.
The far better analogy is, of course, hockey; the NHL includes 23 US teams and 7 Canadian teams.
It's also true that a football culture already exists in Canada, though Canadian football is, admittedly, weird in all the usual Canadian ways.
And there had been talk that the new ownership might move the Bills to T.O., but it doesn't look like that's happening.
Doesn't he own the country?
