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Liberal_in_LA

(44,397 posts)
Tue Feb 24, 2015, 04:38 PM Feb 2015

Apple reveals new globally diverse emoji in 6 skin tones, some offended by the yellow emoji



Asians angered by Apple's 'racist' yellow emoji: Firm comes under fire for use of characters with six different skin tones

One user wrote: 'I have never in my life seen an Asian looking like that'
But Apple says the yellow shade is intended to be ethnically neutral
Cupertino-based company has also included flags from 32 countries
Racially diverse families and same-sex families are being added
The new emoji are being trialled on OS X 10.10.3 and iOS 8.3 beta 2


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In an effort to better represent society, Apple has revealed a new set of globally diverse emoji that will come in six different skin tones.

The tones include an option that turns a character yellow - a shade that the the Cupertino-based company says it intended to be ethnically neutral.

But the colour has angered some Apple users, particularly those in China, who claim that the yellow tone is offensive to Asians.

Read more: http://www.dailymail.co.uk/sciencetech/article-2967241/Asians-angered-Apple-s-racist-yellow-emoji-Firm-comes-fire-use-characters-six-different-skin-tones.html#ixzz3ShGqwUI8

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SidDithers

(44,228 posts)
2. The yellow is the same colour as the existing emojis, isn't it?...
Tue Feb 24, 2015, 04:41 PM
Feb 2015

Is it meant to be representative of Asian users?





Sid

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