Five Reasons Why Google+ Died
“Google+ is already dead,” said Scott Galloway, Clinical Professor of Marketing, NYU Stern, Founder & CEO of L2, a business intelligence firm, in Munich last month. “It has a 98% decline in engagement rate, year-over-year.”
“Google+ was one of the most ambitious bets in the company’s history,” write Eric Schmidt and Jonathan Rosenberg in their book, How Google Works (2014). “Google+ is a response to the disruption of Web 2.0 and the emergence of the social web. It is the social fabric that weaves together Google’s various platforms, from AdWords to YouTube.”
Schmidt and Rosenberg go on to tell the story how Google+ became such a huge project for Google, as they saw the disruptive potential threat of social media, particularly Facebook. They asked the hard questions and decided to do something about it. Google saw that Facebook is consuming progressively more of users’ time. And the average minutes per visitor was increasing more rapidly for Facebook than for Google.
Misstep #1: Spamming Grandma for cash
http://www.forbes.com/sites/stevedenning/2015/04/17/five-reasons-why-google-died