Welcome to DU!
The truly grassroots left-of-center political community where regular people, not algorithms, drive the discussions and set the standards.
Join the community:
Create a free account
Support DU (and get rid of ads!):
Become a Star Member
Latest Breaking News
General Discussion
The DU Lounge
All Forums
Issue Forums
Culture Forums
Alliance Forums
Region Forums
Support Forums
Help & Search
Abercrombie & Fitch Dials Back The Sex
Abercrombie & Fitch Dials Back The SexBusiness
By Suzanne Kapner
Suzanne.Kapner@dowjones.com
Suzanne.Kapner@wsj.com
Updated April 24, 2015 11:44 a.m. ET
Teen retailer Abercrombie & Fitch is putting an end to the beefcake
In a set of personnel policies announced Friday, the company said it would stop hiring sales staff on “body type or physical attractiveness” and will relax its infamous “Look policy” so that employees can dress themselves. The official title for sales staff will now be Brand Representative, replacing the old title: Model.
The company’s sex tinged marketing is being dialed back as well.
“By the end of July, there will no longer be sexualized marketing used in marketing materials including, in-store photos, gift cards, and shopping bags,” Abercrombie said.
And store openings and events will no longer be decorated with shirtless models.
By Suzanne Kapner
Suzanne.Kapner@dowjones.com
Suzanne.Kapner@wsj.com
Updated April 24, 2015 11:44 a.m. ET
Teen retailer Abercrombie & Fitch is putting an end to the beefcake
In a set of personnel policies announced Friday, the company said it would stop hiring sales staff on “body type or physical attractiveness” and will relax its infamous “Look policy” so that employees can dress themselves. The official title for sales staff will now be Brand Representative, replacing the old title: Model.
The company’s sex tinged marketing is being dialed back as well.
“By the end of July, there will no longer be sexualized marketing used in marketing materials including, in-store photos, gift cards, and shopping bags,” Abercrombie said.
And store openings and events will no longer be decorated with shirtless models.
2 replies
= new reply since forum marked as read
= new reply since forum marked as read
