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Bud Light Pulls Label With Message That Sparked Backlash
The label promised that Bud Light was "the perfect beer for removing 'no' from your vocabulary for the night." But that's exactly the word that occurred to many people who say the message recalls alcohol's troublesome connection to sexual assaults.
Anheuser-Busch says the slogan is one of many messages it has printed on beer labels as part of its "UpForWhatever" ad campaign. But it acknowledges that it "missed the mark" with this one, saying that it has stopped making the label.
"missed the mark" ????
About 400 things I'm not going to say right here, but DAMN!
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