The Trump backlash: Latino consumers wield new clout
REUTERS
11 JUL 2015 AT 08:52 ET
When Donald Trump described Mexican immigrants as rapists and drug smugglers last month, Latinos took to social media to express their outrage and urge businesses to sever ties with the billionaire presidential candidate.
In short order, more than 10 organizations canceled their deals with Trump, in what Latino activists are calling an unprecedented recognition of their economic clout.
Latino spending power will hit $1.5 trillion this year, up 50 percent from 2010, according to the Nielsen Co, which analyzes consumer spending trends.
At an average age of 27, the Hispanic population is a decade younger than the U.S. average and just entering the prime of its earning power, market researchers said.
“Latino millennials have purchasing power and they’re not going to tolerate Trump’s comments,” said Luis Fitch, a Mexican-American co-founder of UNO Branding, a marketing consultancy in Minneapolis. “Corporations understand the numbers, they don’t want to risk this.”
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http://www.rawstory.com/2015/07/the-trump-backlash-latino-consumers-wield-new-clout/
= new reply since forum marked as read
Trump AND Arpaio together OM FG G - 
(I couldn't choose so I put both 
)