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Now here's a party I can get behind...
Beam Inc.’s Maker’s Mark Bourbon has released “Makes Its Mark,” a new video and digital campaign inspired by the upcoming 2012 presidential election. Featuring political commentators James Carville and Mary Matalin, the satirical campaign urges Americans to put their political differences aside and rally around the brand’s fictional Cocktail Party platform. Fans can watch the campaign videos online, as well as participate in political cartoon caption writing, download wallpapers and find the recipe for the Cocktail Party’s consumer-chosen official cocktail, The Conservative, which includes Maker’s Mark, club soda, ginger ale and a twist of lemon. “Makes Its Mark” will run throughout the 2012 election season.
http://www.makersmark.com/#cocktail-party
Looks like conservatives are already planning to drown their tears in November.