How Headlines Change the Way We Think

[Skwmom]

hy Headlines Matter.” “Misleading Headlines Can Lead You Astray.” “How What You Read Affects What You See.” “How Bad Headlines Make Bad Memories.” “Eleven Reasons Headlines Are Important.” “You’ll Never Believe How Important an Accurate Headline Is.”

Those are all possible titles for this piece that I discussed with my editor. And, actually, the one that we picked may be the most important part of this article. By now, everyone knows that a headline determines how many people will read a piece, particularly in this era of social media. But, more interesting, a headline changes the way people read an article and the way they remember it. The headline frames the rest of the experience. A headline can tell you what kind of article you’re about to read—news, opinion, research, LOLcats—and it sets the tone for what follows.


http://www.newyorker.com/science/maria-konnikova/headlines-change-way-think

Of course, it's estimated that 6 in 10 ONLY read the headline.

[arcane1]

1. A fascinating article. Thanks for posting!! n/t

[global1]

2. Does The Same Hold True For Title's To Posts Here On DU?.......

Are you one of the 4 that click on the post to read the text of the post? Just checkin!!!!!

[KamaAina]

3. Reporters tend to be more liberal than editors.

So the editors slap misleading headlines on liberal-leaning stories all the time.