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In Houston, Pemex opens first its gas station outside Mexico
http://fuelfix.com/blog/2015/12/03/pemex-launches-in-houston-with-first-gas-station-outside-of-mexico
Mexico’s national oil company launched its first gasoline station outside of the country’s borders on Thursday in Houston, the first of several stations planned for the city.
After Mexico opened its borders to foreign investment in the country’s oil fields in 2014, state-owned Petróleos Mexicanos, know as Pemex, has started to test its brand strength by competing in the U.S., with that effort beginning in Houston, said José Manuel Carrera Panizzo, the company’s chief of alliances and new business development.
“We want to be put to the toughest test,” Carrera said of the competitive Texas gasoline market. “We’re trying to bring Mexico closer to American consumers.”