Rachel Maddow Grows Faster Than Fox News As Replay Ratings Jump 70%
Rachel Maddow is experiencing some huge growth in viewership as the ratings for the midnight (ET) replay of her nightly MSNBC show are up 70% with younger viewers.
According to MSNBC’s press release on their November ratings, “In the key 25-54 demo, MSNBC saw double-digit growth for “Morning Joe” up 10% and MSNBC Live with Thomas Roberts up 27%. The Rachel Maddow Show was up a staggering 70% at 12a and The Last Word with Lawrence O’Donnell was up 61% at 1a. Since premiering in September, MTP Daily is up 10% over MSNBC Live.”
What is interesting is that Maddow finished third with these same viewers during her original 9 PM airing, but her viewership skyrocketed in November for the midnight replay.
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A 70% viewership increase is impressive, and it demonstrates the power of Rachel Maddow as a media voice.
More here: http://www.politicususa.com/2015/12/03/rachel-maddow-grows-faster-fox-news-replay-ratings-jump-70.html