2) Released in January. Dump month. Yep, lots of fleas on this dog.
https://en.wikipedia.org/wiki/Dump_months
The dump months is a term used in the film community for the two periods of the year when there are lowered commercial and critical expectations for most new releases. Audiences during these periods are smaller than the rest of the year, so no tentpole movies are released. January[1] and February are usually most commonly described this way, with August and September sometimes included.[2] Releases during those times primarily include films that would have been released at other times of year had they done better at test screenings, films with less prominent stars, genre films (particularly horror), movies that cannot be easily marketed and films intended for a teenage audience, which has fewer entertainment options outside the home.
Several factors combine to create the dump months, most of them circumstances particular to the United States and Canada, the primary market for most major Hollywood releases. Both periods immediately follow the times of year in which the distributors concentrate films they expect to be the biggest critical and/or commercial successes, periods of increased spending on entertainment generally. While this often means that moviegoers have less disposable income afterwards, economics alone does not explain the dump months. The weather and competition from other forms of mass entertainment, especially professional sports, also play a part; the winter dump months are further affected by the Academy Awards eligibility rules.
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