Facebook Is Using Those New "Like" Emojis to Keep Tabs on Your Emotions

[KamaAina]

http://mic.com/articles/136111/facebook-is-using-those-new-like-emojis-to-learn-a-whole-lot-more-about-you

Facebook has upgraded the ubiquitous Like button with a host of new emotions. You can now "love," "haha," "wow," "sad" or "angry" something with cute emojis. You can "wow" a friend's appalling Tinder screengrab, send them a "sad" for emotional support during a period of anxiety or just "haha" their wack memes in sympathy.

Why? Likes have always felt a little callous in situations that aren't exactly positive, but we've never had a better option. The new emojis give us a range of emotions to react with. An "angry" reaction just feels natural for responding to someone's vacation album. "Love" is perfect for a relationship update.

But just remember this: For every little inch of emotional nuance we gain from these buttons, Facebook gains a mile in the ways it can manipulate and keep tabs on us....

Facebook is constantly trying to figure out what will keep you glued to your News Feed longer. Every like, every share and every click or tap is more data to feed the Facebook algorithms. It's like watering a tree that sinks its roots deeper and deeper. And with each interaction, Facebook knows you better. Do you prefer Bernie Sanders to Donald Trump, or fashion to green living?

I should have known!

[scscholar]

1. And still no dislike button!

Why not?

[Zing Zing Zingbah]

4. Maybe use angry or sad? n/t

[Zing Zing Zingbah]

2. Cool, I didn't notice that until I read this.

I like the change. It's good to have the sad one. I don't like to post those "praying for you" type comments... because I don't pray and I don't want to like a sad post either, seems strange. Angry one is kind of interesting. Is that so you can gauge how many people you are pissing off with your posts?

[KamaAina]

3. No, it's for posts like the one about the dentist that killed Cecil the lion.

Like our .

[Cassiopeia]

5. Thanks