Saying 'All Lives Matter' is the new wedge issue. Now that the confederate flag is gone
the GOP needed something that would slur African americans but in a more subtle way. Black Lives Matter is about value-ing lives that traditionally were not valued. It is about equality. It is not putting one set of lives above another. Saying All Lives Matter gaslights African americans. Don't be fooled. Don't use it. And don't hesitate to call out anyone who does.
I also think the GOP do not want activists negotiating with police on an equal footing. For sure it would be hard at first. But then issues of police training, community cooperation, police pay and hiring, black on black violence would inevitably be discussed. And solutions might come about. And peace and understanding of two groups on equal footing is not what the GOP, whose wedge issues are based on race during elections, do not want.
It is the perfect GOP wedge issues. Racists understand it as baiting BLM followers. Non racists or the naïve see it as a reasonable statement of the importance of life, all the while they spread the hate meme by repeating it.
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K&R
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The "clever analogy" that he opens the article with is idiotic.
Do you find it odd that both of these articles "explaining" the concept of Black Lives Matter are written by young white men?
You can't reach the goal of the former without reaching the latter (do they never teach set theory in school any more? 
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I will say, however, that in an appropriate context, I don't mind pointing out that red lives matter, too. Not ever as some sort of "comeback" to BLM, but when it's relevant. Native Americans are also killed by police at a horrifying rate...they're another group whose lives have been historically devalued. Bit of a hot button issue for me...
I didn't come up with myself, just saw it and thought it worked well.
There are several of these analogies floating around, and I just latched on to that one as probably the best and easiest for most people to understand.
I don't think the 911 call analogy that I have heard is that stupid though. (You call 911 to tell them your house is on fire so they'll send the fire dept, and they respond with "all houses matter"
. The point is, the situation described in the analogy is ridiculous. It is ridiculous because it makes no sense, that's not how it would happen - just like the restaurant analogy. You call 911 because you have a problem; it is not appropriate (and wouldn't happen) to get a response that everyone else has problems, too. No, they dispatch the organization that should be able to help with your problem. When people are saying "black lives matter" it is a call of distress - to respond with "all lives matter" just ignores the situation of distress.
I didn't go to the article you were referring to, but I would agree that the analogy posted from the article is a little harder to follow, and therefore "stupid" in the sense that it doesn't effectively get the point across. I had to re-read it and scratch my head to figure it out, and I already know what the plot is supposed to be. So, a swing and a miss, I'd say. And yeah, a young white guy has no room to be snarky and patronizing about an issue like this.
And I definitely agree we shouldn't be broad-brushing all uses of "all lives matter" as racism. Some is racism, some is ignorance, some is (as you point out) trying to promote a more noble notion. I would however, say that for the more noble, context matters, and when it isn't misinterpreted as racism or ignorance, it might accurately be perceived as naive. But then, most idealism is at least a little naive, and there is still a place for it. Sometimes we have to dream of things how they aren't, so we know what we are trying to achieve.