This completely racist ad for washing detergent just aired on Chinese TV and at cinemas

[Liberal_in_LA]

http://shanghaiist.com/2016/05/26/racist_laundry_detergent_ad.php



In the video, a paint-splattered black man confidently approaches a young Chinese woman, only to have detergent placed in his mouth and his body shoved into a washing machine for a thorough rinsing. Once the wash cycle is done, out pops a pristine young Chinese man, as clean as can be.



Thanks to traditional beauty standards valuing white skin, many Chinese people have a well-established phobia of dark skin which unfortunately also breeds racist attitudes towards people of African descent, who are viewed by some as "dirty" simply because of their skin tone.
This guy isn't the first victim of China's efforts at Hollywood-level whitewashing. Last year, a Chinese promotional poster for "Star Wars: The Force Awakens" was widely criticized by fans as being "racist" with the character played by black actor John Boyega inexplicably being shrunken in size.
http://shanghaiist.com/2015/12/08/racist_chinese_star_wars_poster.php

[CurtEastPoint]

1. Check THIS one out and it's fairly old. Italian.

[philosslayer]

2. Would this one be considered racist as well?

[CurtEastPoint]

3. Very, in my opinion. 'Colored is better?' Yikes!

[Archae]

4. I was reminded of an old Calgon ad...

(To Asian man running a laundry) "How do you get shirts so clean Mr Lee?"
(Asian man) "Ancient Chinese secret."

Gets worse from there.

[Liberal_in_LA]

5. Update: Chinese detergent maker sorry for harm done by racist ad

Chinese detergent maker sorry for harm done by racist ad

http://www.sfgate.com/news/world/article/Chinese-detergent-maker-sorry-for-harm-done-by-7951714.php

BEIJING (AP) — A Chinese laundry detergent maker apologized for the harm caused by the spread of an ad in which a black man "washed" by its product was transformed into a fair-skinned Asian man.
Shanghai Leishang Cosmetics Ltd. Co. said it strongly shuns and condemns racial discrimination but blamed foreign media for amplifying the ad, which first appeared on Chinese social media in March but was halted after it drew protests this week following media reports.
"We express regret that the ad should have caused a controversy," the statement issued late Saturday read. "But we will not shun responsibility for controversial content."
"We express our apology for the harm caused to the African people because of the spread of the ad and the over-amplification by the media," the company said. "We sincerely hope the public and the media will not over-read it."