Univision Buying Gawker Media For $135 Million

[misterhighwasted]

http://money.cnn.com/2016/08/16/media/gawker-sale-univision/

"Gawker Media Group has agreed this evening to sell our business and popular brands to Univision, one of America's largest media companies that is rapidly assembling the leading digital media group for millennial and multicultural audiences," he said in an email.
"I am pleased that our employees are protected and will continue their work under new ownership -- disentangled from the legal campaign against the company. We could not have picked an acquirer more devoted to vibrant journalism," he said.
The deal will, if approved by a bankruptcy judge, give Univision ownership of all seven Gawker Media websites, including Gawker.com, Deadspin and Jezebel.
A hearing to confirm Univision's winning bid is scheduled for Thursday in New York.

Snip
For Univision, the Gawker websites strengthen an arsenal of online properties geared toward younger audiences. This year alone, Univision has acquired a stake in the satirical site The Onion and taken full control of Fusion, the cable channel and website it launched as a joint-venture with ABC News. (Last year, it acquired The Root, a publication focused on and targeting an African American community.)
In acquiring Gawker, Univision envisions not only reaching the youthful audience that Gawker already has but also adding a young Spanish-speaking audience to Gawker's sites as well, the senior Univision source said. The source also said that Univision believes Gawker's brands are "highly monetizable," particularly because they made comparatively little video before but would now be paired with Univision's enormous video production capacity.

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--------Damn! UNIVISION is showing its muscle & broadening its viewer base.